Comments on: A Branding Blunder Averted: Ohio Almost Makes a Classic Marketing Mistake http://www.gianfagnamarketing.com/blog/2010/03/01/a-branding-blunder-averted-ohio-almost-makes-a-classic-marketing-mistake/ from Jean M. Gianfagna Tue, 31 Jan 2012 22:18:52 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: jeangianfagna http://www.gianfagnamarketing.com/blog/2010/03/01/a-branding-blunder-averted-ohio-almost-makes-a-classic-marketing-mistake/comment-page-1/#comment-503 jeangianfagna Fri, 02 Dec 2011 14:25:06 +0000 http://www.gianfagnamarketing.com/blog/?p=136#comment-503 Good news, Ohio drivers: The state is finally ditching this awful design (which has earned the nickname "Farmville") in favor of a new, more straightforward approach. What a relief. http://www.wtam.com/cc-common/news/sections/newsarticle.html?feed=122520&article=9443373 Good news, Ohio drivers: The state is finally ditching this awful design (which has earned the nickname “Farmville”) in favor of a new, more straightforward approach. What a relief.

http://www.wtam.com/cc-common/news/sections/newsarticle.html?feed=122520&article=9443373

]]> By: Don http://www.gianfagnamarketing.com/blog/2010/03/01/a-branding-blunder-averted-ohio-almost-makes-a-classic-marketing-mistake/comment-page-1/#comment-463 Don Sat, 22 Oct 2011 19:40:55 +0000 http://www.gianfagnamarketing.com/blog/?p=136#comment-463 This marketing nonsense has gone way out of hand. Does everyone have to be so superficial? The purpose of a license plate is to identify the car when an accident, traffic violation, or crime has been committed. Its one overriding design criterion should be readability -- not advertising. This should be obvious to anyone who can count beyond 10 with his shoes on. We already have too much advertising. Bland and readable is fine with me. It projects an image of being practical and sensible. This marketing nonsense has gone way out of hand. Does everyone have to be so superficial? The purpose of a license plate is to identify the car when an accident, traffic violation, or crime has been committed. Its one overriding design criterion should be readability — not advertising.

This should be obvious to anyone who can count beyond 10 with his shoes on. We already have too much advertising. Bland and readable is fine with me. It projects an image of being practical and sensible.

]]> By: jeangianfagna http://www.gianfagnamarketing.com/blog/2010/03/01/a-branding-blunder-averted-ohio-almost-makes-a-classic-marketing-mistake/comment-page-1/#comment-24 jeangianfagna Thu, 01 Apr 2010 16:38:19 +0000 http://www.gianfagnamarketing.com/blog/?p=136#comment-24 News flash: The state of Ohio announced on March 31 that "Beautiful Ohio" will become the state's standard issue license plate, citing the fact that sales of Beautiful Ohio have outpaced the prior standard issue plate (a sunburst) by a 3-to-1 margin. I'm not sure the statistics prove that this new plate is so much more popular than the old plate, which was very unattractive and much less colorful. No doubt, lots of people like the design, especially compared to its predecessor. But when evaluted for its branding power, it's still extremely weak and a very confusing design. And it looks like we'll now be seeing it a lot more often. News flash: The state of Ohio announced on March 31 that “Beautiful Ohio” will become the state’s standard issue license plate, citing the fact that sales of Beautiful Ohio have outpaced the prior standard issue plate (a sunburst) by a 3-to-1 margin.

I’m not sure the statistics prove that this new plate is so much more popular than the old plate, which was very unattractive and much less colorful. No doubt, lots of people like the design, especially compared to its predecessor.

But when evaluted for its branding power, it’s still extremely weak and a very confusing design. And it looks like we’ll now be seeing it a lot more often.

]]> By: Ohio marketer praises ‘Kentucky Unbridled Spirit’ brand | New West Public Relations, Advertising & Marketing http://www.gianfagnamarketing.com/blog/2010/03/01/a-branding-blunder-averted-ohio-almost-makes-a-classic-marketing-mistake/comment-page-1/#comment-19 Ohio marketer praises ‘Kentucky Unbridled Spirit’ brand | New West Public Relations, Advertising & Marketing Wed, 03 Mar 2010 14:45:04 +0000 http://www.gianfagnamarketing.com/blog/?p=136#comment-19 [...] For the full text of Ms. Gianfagna’s remarks, see http://www.gianfagnamarketing.com/blog/2010/03/01/a-branding-blunder-averted-ohio-almost-makes-a-cla... [...] [...] For the full text of Ms. Gianfagna’s remarks, see http://www.gianfagnamarketing.com/blog/2010/03/01/a-branding-blunder-averted-ohio-almost-makes-a-cla... [...]

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