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Is This Time Warner Cable Ad the Worst Ad on TV?

Gianfagna Strategic Marketing / Blog  / Advertising  / Is This Time Warner Cable Ad the Worst Ad on TV?

Is This Time Warner Cable Ad the Worst Ad on TV?

Have you ever seen a TV commercial so bad it makes you groan out loud — or lunge for the remote to change the channel?

That’s how I feel every time I see the “Something Old” commercial from Time Warner Cable.

TWC is my cable provider in Cleveland, Ohio and this spot runs frequently. It’s supposed to be cute and clever. But this ad breaks so many rules of effective advertising I can’t let it pass any longer without comment.

Here’s why I think “Something Old” is currently the worst ad on television and a prime example of what NOT to do in a smart marketing strategy.

The scene is a wedding day. Bridesmaids are helping a bride get dressed in a hotel room. They have something borrowed and something blue, but not something old. One brilliant bridesmaid spies the DSL modem, rips it from the wall (property damage, anyone?), and hangs it around the bride’s neck – “because seriously, what’s older than DSL Internet?”

Suddenly, Bill Cowher, former head coach of the Pittsburgh Steelers and TWC’s spokesman, walks through the door (which has been left open, for some unexplained reason). He must be a wedding guest, because he’s holding a wrapped gift. But he’s also wearing a track jacket and ball cap, which isn’t exactly wedding attire. And he has a coach’s headset around his neck – perhaps to call the wedding play by play?

Coach Cowher proceeds to tell the bride and her friends that they don’t have to settle for poor Internet service: TWC offers high-speed access and it’s not a promotional price. The bridal party is delighted and the bride delivers the final line: “I’ve been waiting for this day my whole life!”

ARGHHH!

What’s wrong with this spot? Where do I start?

  • Like so many bad ads, there is no believability to the creative concept. The premise – that a bride might consider wearing a DSL modem as jewelry on her wedding day to represent the “something old” in the common phrase – is beyond ridiculous.
  • The spokesman’s appearance is false, forced, and a little creepy. Even if he’s a famous former NFL coach, what’s Bill Cowher doing lurking around the hotel room where the bride’s getting dressed? And why is he sharing advice with the bride about how to get fast, economical Internet service when she’s about to walk down the aisle and is perhaps focused on other things – like maybe the wedding ceremony?
  • The “humor” is so awkward it’s painful. The bride’s line at the end – the punchline of the creative “joke” – is so incredibly corny, you want to slap her.
  • In an even longer version that I’ve had the misfortune to see a few times, during the “something old” search at the beginning, the bride’s mother offers that it’s not too late for the bride to wear Mom’s dress. In a mean touch, Mom is totally brushed off and dissed again at the end. Who cares what Mom thinks? She’s obviously a whiner.
  • The product is missing. You never see any demonstration of the allegedly speedy TWC Internet service.
  • When the ad ends, you don’t really remember the product and you certainly don’t remember the offer – you remember Coach Cowher, the silly bride, and how annoying this commercial was.

The real problem with Time Warner Cable’s marketing campaign is that the company has no idea what to do with its celebrity spokesperson, so the creative team struggles to come up with ways to integrate him into places where he doesn’t belong. In every ad I’ve seen featuring Coach Cowher, including the bridal ad, he shows up in a weird way in a weird place and tries to start a conversation about TWC that’s completely irrelevant to the situation at hand. Check out this spot where he steps out of the shadows into the kitchen of the Miller family at 4:30 a.m. on Black Friday – why exactly?

Three Takeaways for Smart Marketers

As a marketing strategist, I can’t stand to see marketers waste valuable marketing resources on poorly conceived campaigns.

Here are some ways to do a better job on your marketing strategy than Time Warner Cable did:

  1. It’s fine to be funny in advertising, but the bar for using humor is high. What’s funny to the creative team might be really unfunny to the audience. Test the concept to be sure the humor rings true. Check out this very funny and realistic spot from Netflix for a great example of how to use humor effectively.
  2. If you’re using a spokesperson in your marketing campaign, create scenarios where he might genuinely appear or be expected to offer a relevant comment related to the buying decision. Just showing up – apropos of nothing – confuses and distracts the viewer.
  3. Don’t forget that the primary reason you’re doing advertising is to sell a product. If the creative concept fails to make you remember the specific product being promoted, it doesn’t work.

Do you agree with me about the Time Warner Cable ad? Can you name an ad that’s worse than this one?

Editor’s note: This blog post has really struck a nerve: Nearly 7,000 people have read it and dozens have commented. Many found the blog by searching Google on terms like “creepy guy in TWC commercial.” Read this follow-up blog post about the reaction to my assessment of Time Warner’s ad campaign.

97 Comments
  • blaqbbwkween

    I agree with all that you have to say about the ad. I also have another glaring issue with the ad, which speaks resoundingly to societies treatment of fat people. You oversight of such leads me to make an assumption (which I probably shouldn’t) that you are average sized as well.

    If you notice, when the commercial opens there are three “bridesmaids” or women in the bridal party. There are the two women of western society approved sizes and then the fat woman (I can say this word without judgment because I am fat myself) holding the camera. The two societally size-appropriate women are kept in the entire ad, but nothing is ever seen or heard from the larger lady again.

    Typical American advertising prejudice at work. I am surprised the black woman was given such a prominent part in the ad to be honest. Kinda tells you what Madison Avenue feels is more abhorrent, no?

    Would love to hear any feedback on that.

    April 25, 2014 at 8:45 pm
  • Skip

    I utterly despise this commercial. I agree with all of the criticisms above, but the part that really gets me is that young girl ripping the current DSL service out of the wall, jerking it out with a large snap sound. How obnoxious could someone be……’what are you doing’ as the bride as the other person goes for the DSL. The appropriate answer is “Oh, I’m ripping your internet service out of the wall.” Well, who is going to pay for that, the mother, who has already been cornered by these brilliant representatives of the millennial generation.

    April 27, 2014 at 11:32 am
  • Skip

    Thanks. Well, a couple more comments.
    First, I am a Time Warner customer, in Columbus. Secondly, you mention Coach Cowher, and his celebrity status and TWC not knowing how to use him. Funny, because I had to Google his name to find out who he is. Third, the overall tenor also reflects badly on the young women and their generation.

    Glad I found your site. I have running conversations with television advertising. I am sure I will have more to say later. thanks

    April 27, 2014 at 3:46 pm
  • marnzipan

    I live in Cincinnati and we basically hate the Steelers down here and by extension, former coach Bill Cowher. Whoever thought he would be an appealing pitchman for Warner Cable must have rocks in his/her head. In addition to being stiff and awkward, he is seriously disliked by thousands of people in this city.

    April 30, 2014 at 1:04 pm
  • John_L

    Well, all that, and you missed the biggest faux pas of all in the entire commercial. The friend who rips the DSL modem out of the wall states, “What’s older than DSL?”… um… cable internet? Cable internet was around a couple of years before DSL, so the bride would be better off wrapping a cable modem around her neck rather than a DSL modem. In either case, it’s a stupid premise for a commercial. The reason they don’t show off the speediness of the internet in the commercial is because it’s NOT FAST. Look at the fine print, or better yet read it off their website… at that price, $15 bucks a month, you get a whopping 2 megabits downstream, probably 0.5 up, so that’s probably why they have to “misdirect” you by setting it in a bride to be setting in the first place. As far as Coach Cower is concerned, I don’t blame him, I’d do the same silly commercials he does for the money they’re probably throwing at him to do them.

    May 17, 2014 at 12:01 am
  • Anita Mule

    I disagree with all of the above. Ripping out the modem is just exaggeration and a man suddenly appearing is done often enough in commercials. What made my husband and me shake our heads in disbelief is the stupidity of it. The reason they gave it to her is that she needed something old. Then the spokesman says she doesn’t have to settle for something old. We both said, at the same time, “but she WANTED something old!” Stupid.

    May 20, 2014 at 10:19 pm
  • Deana

    It’d be great if the bride didn’t look older than her mother…..and the fact that she dismissed her mother’s offer to wear her dress? Any dress would be better than the business meeting dress she had on….it wasn’t believable from the very start. If you are going to get asian actresses to play family members, might want to be sure they are the same nationality, look alike and appear to be of the appropriate ages to be mother/daughter.

    May 22, 2014 at 2:01 pm
  • bill

    I googled this topic, because I live in NC, and grew up near Pittsburgh… and have worked in graphic design and marketing for 30 years. The commercial is terrible, and the very worst part of it (that I’ve not seen mentioned here) is when the coach steps into the room and catches everyone off-guard with the opening line: “You know you don’t have to settle…” then he pauses. A crappy way for him to open the conversation, since it sounds like he means that she’s settled for a husband that isn’t as great as him!! Forget that they could have hung him around her neck instead of a DSL modem, because he’s old enough to be her dad!!

    Finally, using a coach from a Pittsburgh NFL team doesn’t sit well anyplace except for Pittsburgh and the surrounding area. The creative team for this ad must be an in-house team for TWC, because no self-respecting ad agency would ever produce this kind of crap, unless it was being dictated to them by the client…and they just want to hold their noses, make their take, and run!! In this economy, that is very possible.

    May 23, 2014 at 11:03 am
  • jim

    Why does it seam like there is no real interaction between bill cowher and any of the other people in these ads. It is almost like one of those radio interviews that are spliced together later. You can tell because no one ever talks over each other. The question is asked then is is answered. Wierd.

    May 27, 2014 at 9:34 pm
  • Liz Killian

    The ads with this creepy coach are so darn annoying and CONSTANT on every channel. I spend a lot of time changing stations when that creep appears out of nowhere. Was he watching the bridesmaids get dressed?
    . Other ads I wish I could ban forever are the Steve Taylor Kia ads all over NW Ohio.

    June 1, 2014 at 4:23 pm
  • Liz Killian

    Also another ad where the guy buys more furniture than they need? HUH? Coach Creepy appears out of the blue and then announces that Time Warner customers shouldn’t pay for things they don’t need. Well then why do I have to pay for a dozen or more of Home Shopping Channels on our Time Warner plan? Have all that crap on just to get the channels we want. We are looking into just dropping TW.

    June 1, 2014 at 4:27 pm
  • sam

    I live in New Jersey. We do not ghlander ave TWC here. However, because TWC is available in New York and most of these advef itisements are for national TV, we get to be anoyed as well. Yes, the coach is filmed separately and then added to the rest. Like some other readers hete, I too had to google to see who the creep is. I have never heard of him but now that I see him on TV, I know is best that I never knew him.
    As for my level oink f tolerance, my family is programmed to change channel immediately.

    June 6, 2014 at 7:46 pm
  • Paul Benjou

    Agree that this is one of the most annoying commercials on air. And yes, I mute or switch channels.
    Why does the TWC guy keep popping into private affairs? Rudeness prevails
    Why is he wearing a mike and headphone around his neck? Just plain stupid.
    Why does he appear unkempt and drunk? Because TWC is off its game.
    Nice image TWC. It mirrors your services.

    June 10, 2014 at 3:18 pm
  • Absurdist

    This entire segment of the Cowher campaign seems to be about the coach just walking in to random people’s homes without invitation. The Thunderstorm of Sucky DVR, the Lunch Money for Cancellation Fees, the Buying the Whole Set When We Only Need the Couch Internet Deal…

    If Bill Cowher walks into my house unannounced, he’s going to find himself in a scenario that Time Warner would never approve of, I’ll tell you that.

    June 20, 2014 at 5:29 pm
  • gilbert

    Had to ground my 10 year old for walking in on close neighbors and not mineding his own buisnesse. Neighbors said he would just walk in without knocking. Asked him where did he pick that up from and he said from the twc coach!

    June 23, 2014 at 11:32 pm
  • Tom Robbins

    I love the irony in the new ad in which Cowher says “you shouldn’t have to pay for things you don’t need” while TWC is forcing cable/satellite providers in the L.A. area to pay for a Dodgers channel and pass the cost along to customers – whether they need it or not. As a result, no one other than TWC is carrying the programming. TWC has already said they won’t consider letting people choose to buy their overpriced channel – it’s all or nothing. Perhaps Cowher didn’t get the memo…?

    June 28, 2014 at 2:47 am
  • Anne. Marie Ianco

    This commercial with the bride, is just one of every TWC ad in this campaign. I for one, had no idea the creepy guy was a ‘celebrity’ at all, but his weirdness and awkward presence irritated me to the nth degree. Their next ad, where the wife is walking in, maybe after work, and the weirdo is right behind her … (huh?), may be even more ridiculous, if it’s possible. I tend to “tune – out bad ads, but these are so bad, and so off the mark, I react, mostly to Coach Cowder, by talking back to them. I agree they must use in – house people to create the ad. No self – respecting agency would admit to their production. Another bad one is AARP, where a woman says “I’m in my 60’s. I have a long – life ahead of me”. Don’t let me start on that. Glad I read your blog. Now the creepy guy has a name, but is still very creepy.

    July 2, 2014 at 10:48 am
  • Uri Yamanchi

    So glad to find this page and these comments as a reality check. The whole campaign is advertising at its worst. I’ve seen spots where this spokes-coach suddenly appears in a woman’s home early in the morning as she’s waking the kids. I don’t know why they picked this guy, and why they think it’s…what, clever? to have him just appear in the homes of strangers. In a recent ad, I saw him enter the home of a young couple with kids and ask: “What’s going on?” Really? I would call the police 🙂 A sign of the time, I guess.

    July 7, 2014 at 3:29 am
  • Lynne H.

    All of the TWC ads creep me out. The unshaven creepy guy who pops in from nowhere in peoples private moments offends me so much that I have to either mute the TV or change channels. There are no other commercials that effect me this way. I am not sure if it is just the creepy guy, his lurking ways or a combination of all these things that makes me feel this way but I cannot stand these commercials at all.

    July 7, 2014 at 8:41 pm
  • danny

    TWC commercials have been screamingly bad for years…. remember the series based around clichés like “does your internet have you between a rock and a hard place” where someone was pinned against a wall by a paper maché boulder? That series went on and on through the most hoary clichés imaginable.

    The coach series is unspeakably bad. I’m not a video person, but most of these ads feature the most over lit, washed-out cinematography I’ve seen on TV. The ad about the stupid couple who bought furniture instead of an internet connection has ZERO INTERNAL LOGIC.

    Thank you for helping me to feel I am not the only one driven to distraction by the thought that some people actually earn a living turning out incompetent crap like this.

    July 8, 2014 at 10:24 am
  • Carol Rideout

    Totally agree with you, I have to mute or change the channel. Also really annoyed with the one someone else mentioned…. the guy buying too much furniture. It’s the wife in the ad, just the tone of her voice and the way she speaks to her husband, as though he’s a 6 year old or something. Cannot listen to this one at all!

    July 13, 2014 at 11:41 am
  • bucki

    I hit mute or change channels every time any TWC commercial comes on, and they seem to be on constantly on every channel. I can’t see how these commercials can possibly get any new customers and may even loose some current customers, because all their “deals” are geared to new customers and they seem to have no deals to award existing customers. PS: TWC came on while I was typing this.

    July 14, 2014 at 12:13 pm
  • Bob Abner

    As much as I admired Bill Cowher as an NFL head coach, I have lost all respect for him, because surely he has enough money that he doesn’t have to stoop to such unmitigated crap “to turn a buck.” I despise the complete TWC ad campaign — does TWC think ANYONE is going to fall for this bunch of malarkey. Also, I DO agree with the comment about a company not knowing what to do with their celebrity spokesperson.

    July 16, 2014 at 12:43 am
  • Bob Abner

    As much as I admired Bill Cowher as an NFL head coach, I have lost all respect for him, because surely he has enough money that he doesn’t have to stoop to such unmitigated crap “to turn a buck.” I despise the complete TWC ad campaign — does TWC think ANYONE is going to fall for this bunch of malarkey. Also, I DO agree with the comment about a company not knowing what to do with their celebrity spokesperson. That’s probably due to the fact that Bill Cowher is INHERENTLY not a good fit for a cable company spokesperson.

    July 16, 2014 at 12:44 am
  • Matt

    I simply find these commercials annoying. They have no inherent value, and as a time Warner subscriber make me rethink why I have the service. It’s slow, not reliable and we’lannoying. I actually turn the channel when they are on as a marketing graduate, they don’t make me retain the brand but repel against the coach and the company. I find this whole campaign to be meaningless and not funny.

    July 17, 2014 at 6:48 am
  • Jan

    Those commercials with this guy seems so wasted. Zero charisma, this “coach” Would be better placed in a beer commercial. I’m glad others see this as annoying too!

    July 19, 2014 at 2:49 pm
  • John M Reich

    I think ALL of the Time Warner commercials done by Bill Cowher are irritating and frankly beneath his stature as a (former) professional NFL football coach and commentator. It’s uncomfortable to watch.

    July 22, 2014 at 2:38 pm
  • Sashokjd

    The suits and deposition ad playing now is a whole new level. It’s like they realize how stupid the ad campaign is and try to salvage it by self mockery.

    July 25, 2014 at 11:38 pm
  • Bill P

    Ive produced commercials, and worked hard on the copy and tone of the delivery of those things.
    the TWC commercial is solid crap, built by a talentless fear/yes men/women commmitee.
    This is what happens when you are a Monopoly and have TOO much of OUR money.
    Usually a higher -up has access to a sports celeb, and voila the whole commmercial suffers! Cowher comes off like a Methhead, which is sad for those who dont know his rep.

    July 28, 2014 at 4:46 am
  • Howard Gintell

    Q: Can you name an ad that’s worse than this one?
    A: What day of the week is it? Undoubtedly there is a new Time Warner commercial and IT is the worst new ad. Until tomorrow, when there will be a NEW worst Time Warner ad. How appropriate, The company with the worst customer service on the planet now bombards us with new worsts.

    July 28, 2014 at 8:49 pm
  • danni

    Omg that creepy un shaven guy!!!! I’m in TX and the tv is saturated with him. I consistently turn the channel. I will never get TW and I dont know what I will do if I ever see that creep in person!!!
    Thanks for letting me vent!!!!

    August 3, 2014 at 6:32 pm
  • danni

    Omg that guy is so creepy,I hate TWC!!!! Get him off,the tv is so saturated with him!! I’m in TX,enough is enough!!!
    Had to vent!!!!

    August 3, 2014 at 6:39 pm
  • Bobby

    Ok. Let’s stay with TWC. The newest ad is a wife coming home to a crowded living room because her husband bought a bundle. Coach Cowher breaks in and CLAIMS that, with TWC, you don’t need to buy what you don’t need. Hmmmmm. I have a tv package where I only truly watch/want a FRACTION of the channels. But, to watch local TV, my favorite sports channels/shows, and other favorites (like AMC, etc) …mi have to pay for digital music (hello? — pandora and Sirius) and a bunch of junk junk junk channels! So, Coach, tell the boys at TWC that it is FALSE to say that TWC doesnt make you pay for things that you don’t want/need!

    August 7, 2014 at 10:39 pm
  • Jeri

    I cant stand that guy…. TWC must need money for all those commercials …. maybe Comcast has their areas sewed up too…. along with Verizon,,, we have NO choice to who we want…. i wouldn’t have TW for no amount because of those disgusting commercials…. not only the commercials are disgusting but Cowher is too..

    August 9, 2014 at 9:24 am
  • jacmoran

    Wouldn’t it be great if we could find an app, similar to Parental Controls, that would block Cower and these ridiculous, omnipresent ads. They redefine “bad”!

    August 12, 2014 at 10:18 am
  • Alfred King

    I have to say Honda and twc have the most stupid none scene commercials. Every time I see it on TV or hear it on radio I turn it off or change the channel. Why don’t they stop making people hate them with all these stupid commercials? Maybe is better talk about what they offer in a normal way? I feel the people that come up with these idea’s, looking for a way to sabotage the company or get them to do down… Maybe they work for at&t or Toyota?
    Find a new way to advertise on TV or radio. Don’t do this, By this people hate your company and look for other services or products. As for me I had Honda before and I wanted to buy a Honda again, but ever since they started to have back to back and bad to worst TV commercials, I bought a Ford. Learn from Ford never stupid but they take the time to talk about what they make, NO JOKES OR NONE SEANCE NOT FUNNY ADDS. PLEASE SHARE THIS WITH SOMEONE THAT CAN MAKE A DIFFERENCE THIS WILL BACK FIRE ON YOU.

    August 13, 2014 at 1:09 am
  • DeWayne

    TWC spots on TV are so bad that even with the sound off they are annoying.

    August 13, 2014 at 10:46 am
  • Em Kaye

    If I have to hear “WHAT DID YOU DO?” many more times I think I’ll be forced to give up my TWC account. It repeats 30 seconds after it runs the first time.
    I’ve never seen such stupid commercials!

    August 13, 2014 at 9:05 pm
  • Howard Gintell

    Jean Gianfagna you need to offer your professional expertise to TWC. As someone who has spent more then four decades in marketing, I must state in the strongest way: JEAN THEY NEED YOU!!!

    August 15, 2014 at 8:08 pm
      • Howard Gintell

        TWC seems to think that everyone is stupid since their commercials are aimed at what is probably a non-existent psychographic: “gee if they say it’s true it must be.”

        Note this logical chain: FOX News (faux news? fox noise?) owned by Rupert who wanted to buy TWC. A perfect marriage?

        August 17, 2014 at 2:23 pm
  • Dennis

    TWC commercials… like nails on a chalkboard and definitely tough to watch!
    I’m concluding the obviously fake “wife” who comes home and has an unrealistic response toward her obviously fake “husband” who bought furniture that wasn’t needed, look like real-life brother and sister… same goofy blue eyes, insincere laugh and void of talent. Perhaps they only got the gig because they are related to Bill Cowher or some TWC exec…. TWC is clueless, but is not going to change anything due to their monopoly of cable and internet service in the Raleigh area.
    OMG… that dreadful commercial is on right now…..

    August 17, 2014 at 7:54 am
  • Robertbaker

    This latest twc commercial runs almost every other time. I just want to scream. Thank God for dvr’s!!!

    August 17, 2014 at 1:06 pm
  • scottg

    I wondered if I was the only one… The first time I saw this commercial series I was flabbergasted. As a commercial pitchman, Cowher makes a great football coach. I don’t even like him on the in-season sports shows where he’s a commentator. His presence and delivery are wooden, suited for a sideline where he is dressing down a player after a bad play, but in no way appropriate for a milieu in which stage presence and delivery matter. Add to that the implausible, ridiculous situations in which the creators have him insinuate himself into the scene and you have a recipe for some of the most asinine commercials in the current market.

    August 17, 2014 at 11:51 pm
  • Skip

    The one that runs so many times lately, the young woman comes into their house, husband has bought a bunch of unnecessary extra furniture, Her response “Why did you choose to buy…..etc” the language is very odd. Why did you choose to buy…..the average person would ask ‘why did you buy a bunch of things we don’t need etc.’ not why did you ‘choose’ to buy. very odd syntax, use of language. More strangeness from TWC.

    August 18, 2014 at 8:33 am
  • john wolfe

    Thank God I’m not alone. TWC’s mundane, repetitive, painfully corny, God-awful commercials are impossible to escape. They’re on every channel and they run at every hour of the day, every commercial break. The ad managers at TWC and whatever unimaginative and talentless ad agency that produces these commercials should be fired and transplanted to some government bureaucracy where their dullness cannot contaminate the rest of the world.

    August 18, 2014 at 11:15 pm
  • David Lott

    All of TWC’s ads with Bill are so disconcerting that I just can’t stand to either watch or listen to them anymore! By turning the ads off, I end up missing the rest of some of the programs, simply because I don’t want to hear any more of the ads. Not only that, but, unfortunately, I am a TWC subscriber simply because there are no other cable companies where I live. One of the ads Bill gives is that “you can control your DVR from wherever you are with an app on your smart phone”. It just so happens that this is a flat out lie as that feature is NOT available in my area. When I called the company about it they just said, “Oh, you are right. We haven’t made that feature available in your area”.

    September 1, 2014 at 6:26 pm
  • Judy M.

    I don’t know what grates more – the cheesy and inane Bill Cowher ads or TWC’s “enjoy better” tag line. Ugh! And to think people get paid good money for producing this nonsense.

    September 3, 2014 at 12:21 am
  • Tom Deaton

    Thank God for the “Freeze” and “Mute” buttons. I HATE these commercials!!!!!!!!!!!

    September 15, 2014 at 6:22 pm
  • William

    Funny – I searched for this topic because of the appalling writing in ANOTHER Time Warner advert..
    In the current commercial (fantasy NFL draft..) the script has coach respond to the customer explaining why he didn’t get his draft pick in on time (unreliable internet connection) by saying.. ”your team should be as reliable as your internet connection” when it should be the other way round to make any sense in the context of the advert – and I’m not splitting hairs.. it just defies any logic.

    September 16, 2014 at 3:30 pm
  • George

    This is almost as bad as the Progressive ad

    September 22, 2014 at 10:44 am
  • Greg

    If you have Time Warner Cable you have to watch these lousy commercials. It’s like nails on a caulk board. They shove them down your throat like cod liver oil.

    September 23, 2014 at 9:35 am
  • Paul Barresi

    The guy should have left football and silently gone away. I am creeped out his stiff appearance and those false extra white teeth. He looks frightened to be in front of the camera but for some reason I get the impression he really thinks he looks great. What a creep…Big Time. I agree wholeheartedly.

    October 17, 2014 at 10:27 am
  • Andy

    The new ad with couple in the restaurant hits a new low. It doesnt sellthe product and is insulting to women as a bonus.

    November 1, 2014 at 8:43 pm
  • Diane

    I am with Andy; the douchebag dining with his air headed girlfriend is ridiculous. It makes me want to know who the actors are and boycott their future work for being involved in such tripe.

    November 8, 2014 at 7:01 pm
  • Pete

    Oh, Jaeger!

    November 26, 2014 at 6:01 pm
  • wp

    Everything about Time Warner is poorly marketed and done. Thats one of three dumb commercials. The one with the guy that bought a room full of furniture. So as a corporation TW thinks people are that stupid? Is the coach having an affair with his wife, whats with the idiotic faces the wife and husband make, the one with fantasy football. If the issue was a poor internet causing the problem in the first place, the comment your team should be as strong as your internet is a moronic statement.
    Last but not least, when you call time warner and are on hold for an hour. Why waste my time telling me the more you know about stupid topics that have no gain to making me hear, your better off having dead silence so i can focus on the things i have going on for the 1 hour hold. When someone finally comes to the line to help me i wont be so aggravated and pissed off over poor, service over priced service, annoying service, lengthy delays and stupid pointless irrelevant messages.

    January 16, 2015 at 6:07 am
  • Beth

    All of TWC commercials are horrible! Can you say “get a new ad agency”? The newest one I HATE is the neighbors all coming over to use the guys Internet. So stupid! Also I love Rob Lowe but Direct TV commercials with him are really weird. Not very funny.

    April 1, 2015 at 9:13 am
  • Carol Moorby

    The latest commercial about a boyfriend called Steve and his girl friend wanting to be alone to watch t.v. The girl is a little SNOT with no respect or honor for her mother or father. She portrays a rude demeanor and I think it’s disgraceful and inappropriate for children to mistreat their parents in this manner. it makes me angry every time I see It!I was taught to honor my mother and father but this commercial totally negates that.,How about getting someone with a few morals and values to write your next commercials? This is just wrong!

    August 14, 2015 at 4:35 pm
  • Robert Perlberg

    I won’t disagree with your assessment of the ad, but I do enjoy it because I find the Asian bride and the black bridesmaid to be cute. The TWC ad I really have a problem with is the one where Cowher is holding a meeting with his sales team and a security guard has to stop a couple from interrupting them. The guard tells the couple about TWC’s offer, but does it like he’s giving them secret information he’s not supposed to. Nothing about this ad makes sense to me. Where does this take place? It looks like it’s in a mall, but the “sales team” seems to be meeting in a roped off area in the middle of the mall. If they need a security guard to keep people from interrupting them, why did they choose to have the meeting in an open area in the middle of a public place? An why does the guard think he’ll get in trouble for telling people about about TWC’s offer?

    January 29, 2016 at 12:35 pm
  • Michelle

    Their new one with the child eating his vegetables (crayons) is beyond creepy! Wth? Who writes this stuff!

    May 5, 2016 at 7:31 pm
  • Jane Stacey

    Your commercials are turning off people. They are so rediculous and repetitive.. They get on your nerves. The goofy actor you keep using whether he’s waiting for wife and friend to quit talking or the intruding neighbor ( how stupid) or the goofy guy who acts like a kid at a real kids birthday party. REALLY? Warner Cable is assuming the audience is also stupid. Better look in the mirror… And see if you’re gaining customers from these stupid ads. Doubtful.

    August 10, 2016 at 4:57 pm
  • j duncan

    The same commercials over and over. I can no longer watch chan 14 TW news

    August 13, 2016 at 5:47 pm
  • anthony

    The commercial with the guy riding the bike is the stupidest ad I have ever seen. It is played too much and he is a terrible actor.. it is annoying

    August 20, 2016 at 11:17 am
  • ron

    TWC has an ad campaign even worse than their service, although this may be hard to swallow, I keep a bucket nearby to puke in every time I see one of those STUPED ads!

    August 29, 2016 at 3:53 pm
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