Webinar Invitation: Using a CRM System for Smarter Marketing

Gianfagna Strategic Marketing / Blog  / B2B Marketing  / Webinar Invitation: Using a CRM System for Smarter Marketing

Webinar Invitation: Using a CRM System for Smarter Marketing

A versatile, robust CRM solution is the best way to store, manage, and use customer data for your sales and marketing efforts. But many B2B marketers who invest in a CRM system fail to fully capitalize on its marketing potential.

Gianfagna Strategic Marketing, Inc. and InfoGrow Corporation will present a free webinar on CRM Best Practices: Using Your CRM System for Smarter Marketing on August 2, 2017 from 2-2:30 p.m.


Jean Gianfagna, agency President, will co-present the webinar with Bob Sullivan, President of InfoGrow. Jean is a leading B2B marketing strategy consultant in Cleveland, Ohio. Bob is a CRM expert with over 27 years of experience with CRM systems.


Register today and you’ll learn:

  • Why an optimized CRM system is essential for effective sales and marketing;
  • How to avoid the most common mistakes marketers make with CRM;
  • The critical value of data integrity;
  • 10 best practices for utilizing CRM in B2B marketing;
  • How to use email in data-driven customer and prospect communication;
  • Who should drive enterprise CRM.

Jean and Bob will share their insights on how to maximize the value of your CRM solution to create and implement a smart B2B marketing strategy.

Participants also will receive a complimentary white paper following the webinar.

Participation is free. Click here to register.

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