Author: Heather Drago

Gianfagna Strategic Marketing / Articles posted by Heather Drago

How to Create a New Brand Identity: 7 Steps to Success

Does your organization need a new brand identity? Branding is one of the most important strategic decisions you will make. Getting it right can help your business vault to the top of your industry. Getting it wrong can result in costly misconceptions about your business. Here are the seven major steps of creating a new brand identity from our experience developing branding strategies and brand identities for many organizations....

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Is LinkedIn Ruining LinkedIn? What B2B Marketers Should Know

If content marketing is critical to your B2B marketing strategy, LinkedIn is now an even more powerful channel. But not all the changes at LinkedIn are positive. Here are five recent major changes that have reduced LinkedIn’s value to users and may also be reducing its value to B2B marketers....

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AAF D5 Debuts New Website

District 5 of the American Advertising Federation has a brand, spanking, new website to help connect AAF professional and student members in Ohio, Kentucky, and West Virginia. The new site, created in WordPress by Tim Klinger of Kleidon Marketing and Jean Gianfagna, who chairs the District’s communications as Secretary of the Executive Board, shares important information about District activities, the American Advertising Awards, and the National Student Advertising Competition to help AAF chapters serve the needs of AAF members. Check it out!...

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Brakey Energy Launches New Website

We’re pleased to share the new website we just completed for our long-time client Brakey Energy. Brakey is Ohio’s leading energy management consulting firm, serving prominent manufacturers and service providers across Ohio. The new mobile-responsive site, developed in WordPress with our partner emBold Creative, presents the company’s comprehensive capabilities as a vital management resource for energy-intensive Ohio businesses....

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Rae-Ann Geneva Named to “Best Nursing Homes” List by U.S. News

Congratulations to our client Rae-Ann Skilled Nursing Facilities for receiving another prestigious award for quality of patient care. Rae-Ann Geneva, the company’s skilled nursing center in Geneva, Ohio, has been named to the 2017 list of “Best Nursing Homes” in the nation by U.S. News. This is the second year in a row that Rae-Ann Geneva has been honored by U.S. News....

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Jean Gianfagna to Speak at NATLE Conference

Agency president and marketing consultant Jean Gianfagna will present the keynote address at the National Association of Trial Lawyers Executives annual conference in Boston in July. Jean’s topic will be “Strategic Marketing for Nonprofits.” She will share proven principles of effective strategic marketing and offer guidance for nonprofit marketing approaches in traditional, web, and social media....

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Gianfagna Moves to New Offices

The Gianfagna team has moved to a different office suite in the Gemini Towers in Westlake, OH, a suburb of Cleveland. After many years on the second floor, we’re now in suite 600. Our new address is 1991 Crocker Road, Suite 600, Cleveland, OH 44145. Our fax number has changed to (440) 892-3396. We have the same phone number – (440) 808-4700 – and a slick new VOIP phone system so all our extensions have changed. Listen for new instructions when you call us! ...

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AAF District 5 Planning Retreat Produces Dynamic 2016-17 Plan

The Executive Board of District 5 of the American Advertising Federation held its annual planning retreat in Columbus and developed a dynamic plan of programs to support professional and student members of AAF chapters in Ohio, Kentucky, and West Virginia in the 2016-17 program year. Activities will include the 2017 National Student Advertising Competition, the District-level judging of the American Advertising Awards....

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Gianfagna Recertified as SBE, Newly Certified as WBE

We’re pleased to announce that our firm has been recertified as a Small Business Enterprise (SBE) by Cuyahoga County, OH. We are proud to have held this certification for 10 years. The County also has granted us new certification as a Women’s Business Enterprise (WBE). These certifications enable us to bid on marketing and communications projects for Cuyahoga County and its prime contractors as an SBE or WBE bidder....

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