Loyal customers are essential to a successful business. But in addition to helping you reach your sales goals, your best customers can also play a powerful role in a smart marketing strategy. Here are seven ways to capitalize on the value of your best customers in marketing....
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Marketing is one of the most important factors in the success of a new business. So before you put your name on the door, consider this: Every business needs a marketing plan that outlines objectives, positioning, messaging, targeted audiences, channels, tactics, and implementation. Whether you develop that plan yourself or hire a marketing consultant or agency, there are the 10 key questions every new business owner must answer to create a smart marketing strategy....
View MoreThe Gianfagna team has moved to a different office suite in the Gemini Towers in Westlake, OH, a suburb of Cleveland. After many years on the second floor, we’re now in suite 600. Our new address is 1991 Crocker Road, Suite 600, Cleveland, OH 44145. Our fax number has changed to (440) 892-3396. We have the same phone number – (440) 808-4700 – and a slick new VOIP phone system so all our extensions have changed. Listen for new instructions when you call us! ...
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At some point, almost every business has important news to share with clients about major changes. Communicating big news is a pivotal moment in the customer relationship and it’s essential to do it right. Here are 12 tips for delivering important news to clients about your business from B2B marketing consultant Jean Gianfagna....
View MoreEven if you have the budget to execute marketing projects and a marketing agency standing by to help, there’s another factor that can impact your success: Your internal marketing bandwidth. Someone on your team has to make all that marketing happen -- and it's easy to get in over your head. Here’s how to prevent this problem in your smart marketing strategy....
View MoreThe Executive Board of District 5 of the American Advertising Federation held its annual planning retreat in Columbus and developed a dynamic plan of programs to support professional and student members of AAF chapters in Ohio, Kentucky, and West Virginia in the 2016-17 program year. Activities will include the 2017 National Student Advertising Competition, the District-level judging of the American Advertising Awards....
View MoreWe’re pleased to announce that our firm has been recertified as a Small Business Enterprise (SBE) by Cuyahoga County, OH. We are proud to have held this certification for 10 years. The County also has granted us new certification as a Women’s Business Enterprise (WBE). These certifications enable us to bid on marketing and communications projects for Cuyahoga County and its prime contractors as an SBE or WBE bidder....
View MoreCustomer and prospect data drives direct mail marketing. Data that’s outdated, inaccurate, or poorly processed can turn a good direct mail campaign into a wasted opportunity. Here are two examples of excellent mailings that failed because smart marketers that are usually highly skilled users of the channel relied on the wrong data....
View MoreOn July 1, Agency president Jean Gianfagna began her six-year commitment to serving in the executive leadership of District 5 of the American Advertising Federation, representing professional ad clubs and student chapters in Ohio, Kentucky, and West Virginia. Serving as D5 Secretary this year, Jean will be responsible for district communications and preparing for future roles in managing the National Student Advertising Competition, the district-level ADDY awards, and representing D5 on the national AAF Board of Governors....
View MoreAgency president Jean Gianfagna has completed her term of service as a member of the Board of Directors of the American Advertising Federation-Cleveland. Jean joined the board as an associate member and was elected to the executive leadership track, serving as Vice President-Membership, Vice President-Programming, President, and immediate Past President. During her tenure, AAF-Cleveland significantly increased its membership, set a record for entries in the ADDY awards, and won multiple awards from the national American Advertising Federation for successful club operations and achievements....
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