New Report: How to Use White Papers to Market Your Business

White papers can be a powerful tool in a smart business-to-business marketing strategy, especially for marketers of professional business services. But how do you develop a great white paper? And how should you use white papers in a marketing plan? Gianfagna Strategic Marketing has just published a comprehensive, free guide to using white papers in B2B marketing. Our report explains why white papers are so effective in establishing credibility, the steps of creating a high-impact white paper, and how to maximize the value of white papers in your B2B marketing plan.

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10 Bad Marketing Habits to Break in the New Year

ven the best marketers can find themselves stuck in bad habits – harmful behaviors that limit the effectiveness of marketing campaigns and waste valuable marketing resources.

Like breaking any bad habit, the New Year is a good time to make a fresh start. Here are 10 ways you could be hurting your marketing and recommendations for a better approach from a Cleveland, Ohio marketing consultant.

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“Be Different!” How a Cleveland Marketer Keeps It Creative

Dan Malley is a third-generation chocolatier in Cleveland, Ohio with 21 bright pink and green retail candy stores across the region. He’s also one of the area’s most creative marketers. Here’s how a savvy retailer in Cleveland consistently comes up with fresh ideas for a smart marketing strategy.

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7 Smart Reasons to Use Catalogs in B2B Product Marketing

Before the web, marketers of business products relied on direct mail catalogs as their primary selling tools. But now everyone shops online. In a web-based world, do B2B product marketers still need print catalogs? Yes: Here are seven reasons why print catalogs continue to play an essential role in a smart marketing strategy for marketers of business products.

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10 Signs it’s Time to Shake Up Your Marketing Strategy

When business is good and sales are going well, it’s easy to get complacent about marketing. After all, if it ain’t broke, do you really need to fix it? Yes, you do. Complacency in marketing can be a costly mistake. Markets, competitors, and channels change fast. If you’re not keeping pace, you can fall a […]

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