“Be Different!” How a Cleveland Marketer Keeps It Creative

Dan Malley is a third-generation chocolatier in Cleveland, Ohio with 21 bright pink and green retail candy stores across the region. He’s also one of the area’s most creative marketers. Here’s how a savvy retailer in Cleveland consistently comes up with fresh ideas for a smart marketing strategy.

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7 Smart Reasons to Use Catalogs in B2B Product Marketing

Before the web, marketers of business products relied on direct mail catalogs as their primary selling tools. But now everyone shops online. In a web-based world, do B2B product marketers still need print catalogs? Yes: Here are seven reasons why print catalogs continue to play an essential role in a smart marketing strategy for marketers of business products.

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10 Signs it’s Time to Shake Up Your Marketing Strategy

When business is good and sales are going well, it’s easy to get complacent about marketing. After all, if it ain’t broke, do you really need to fix it? Yes, you do. Complacency in marketing can be a costly mistake. Markets, competitors, and channels change fast. If you’re not keeping pace, you can fall a […]

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Association Membership Marketing: 12 Steps for Success

Member acquisition is a constant challenge and a top priority for most trade associations. Who do you target? How do you reach prospective members? And how do you convince them to join your organization?

Here’s how the American Advertising Federation-Cleveland (AAF-CLE) developed a successful membership marketing strategy and campaign that exceeded its goals and laid the foundation for future member acquisition.

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Service Disruption + Poor Handling = Lost Customer

How the Wall Street Journal lost a 20+-year customer through poor service and impersonal customer relations plus seven tips about customer retention during service disruptions for your smart marketing strategy.

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