B2B Marketing | Gianfagna Strategic Marketing

How to Develop a Marketing Plan: 10 Essential Steps

November 15, 2012 By jeangianfagna 5 Comments

One of the biggest mistakes marketers make is focusing on the tactics of marketing – the new website, direct mail campaign, or Facebook promotion – without first developing a marketing plan.

Though a comprehensive marketing strategy for a large company can be a big undertaking, nearly every marketing plan involves these 10 essential steps.

Filed Under: B2B Marketing, Branding Strategy, Creative, Marketing Campaigns, Marketing Strategy, Social Media, Uncategorized Tagged With: Advertising, Branding, Creative, Direct Mail, Marketing Campaigns, Marketing Consulting, Marketing Plans, Marketing Strategy

10 Ways to Start Off on the Right Foot with a New Client

November 1, 2012 By jeangianfagna 3 Comments

Landing a new client is always great news for business-to-business marketers.

But once the celebrating is over, it’s time to get serious. The way you begin a new client relationship can have a big impact on how long you keep the customer.

Here are 10 ways to start off on the right foot with a new client in a smart business-to-business marketing strategy.

Filed Under: B2B Marketing, CRM, Marketing Strategy, Sales Strategy, Social Media, Uncategorized Tagged With: Business-to-Business, Cleveland, CRM, Customer Loyalty, Customer Relationships, Marketing Strategy, Sales Strategy

Getting Started with B2B Marketing: The First 5 Steps

September 6, 2012 By jeangianfagna 2 Comments

Companies that sell to businesses often rely on referrals to find new customers.

But the day may come when referrals aren’t enough. New competitors, new technologies, new types of customers, or new sales territories can create new challenges for your business. To achieve your goals – and capitalize on your opportunities – you need marketing.

If you’ve relied primarily on word of mouth to promote your business and you haven’t done much marketing, where do you begin?

Here’s advice on the first five things to do to create a smart business-to-business (B2B) marketing strategy.

Filed Under: B2B Marketing, Branding Strategy, Marketing Campaigns, Marketing Strategy, Sales Strategy, Uncategorized, Websites Tagged With: Branding, Business-to-Business, Cleveland, Marketing Campaigns, Marketing Consulting, Marketing Strategy, Sales Strategy, Websites

11 Ideas for Using White Papers in a B2B Marketing Strategy

August 1, 2012 By jeangianfagna 4 Comments

If you’re a business-to-business (B2B) marketer, white papers can be a powerful way to demonstrate your expertise and differentiate your company from competitors. In part three of a three-part series, here are 11 ideas for using white papers as marketing tactics in a smart B2B marketing strategy.

Filed Under: Advertising, B2B Marketing, CRM, Direct Mail Marketing, Direct Marketing, Marketing Campaigns, Marketing Strategy, Sales Strategy, Social Media, Uncategorized, Websites Tagged With: Advertising, Business-to-Business, Cleveland, CRM, Direct Mail, Direct Marketing, Facebook, LinkedIn, Marketing Campaigns, Marketing Consulting, Marketing Strategy, Ohio, Public Relations, Sales Strategy, Twitter, Websites

How to Create a Great White Paper: 10 Tips for Success

July 26, 2012 By jeangianfagna 4 Comments

White papers are one of the best ways to market a business or professional services company. But there’s more to developing an effective white paper than just writing about what you know. To create a white paper that supports a smart marketing strategy by establishing your credibility as an expert in your marketplace and positioning your company as a preferred solution provider, you need to plan carefully and think strategically. In part two of a three-part blog post, here are 10 tips for creating a great white paper from my experience as a business-to-business marketing consultant.