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B2B Marketing

Gianfagna Strategic Marketing / Blog  / B2B Marketing (Page 2)

How to Use Premium Content in a Content Marketing Strategy

Most of the content marketers create – such as blog posts, tips, articles, and videos – is free. But if you’re using content marketing to generate leads and sales, especially for inbound B2B marketing, you also need to create “premium” content. What is premium content and how do you use it in a smart marketing strategy? Here are some answers in part one of a two-part post....

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Webinar Invitation: Using a CRM System for Smarter Marketing

A versatile, robust CRM solution is the best way to store, manage, and use customer data for your sales and marketing efforts. But many B2B marketers who invest in a CRM system fail to fully capitalize on its marketing potential. Gianfagna Strategic Marketing, Inc. and InfoGrow Corporation will present a free webinar on CRM Best Practices: Using Your CRM System for Smarter Marketing on August 2, 2017 from 2-2:30 p.m.   Jean Gianfagna, agency President, will co-present the webinar with Bob Sullivan, President of InfoGrow. Jean is a leading B2B marketing strategy consultant in...

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Why it’s Smart to Audit Your Marketing–Even If Sales are Up

Even if sales are up, critical marketing issues could be lurking behind the scenes that are limiting your company's success – or threatening your future. A marketing audit can help you find out. Here’s why auditing your marketing – when times are bad or good – can be so important to a smart marketing strategy....

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Business News Client Communication | Gianfagna Strategic Marketing

Big News: How to Tell Clients about Changes to Your Business

At some point, almost every business has important news to share with clients about major changes. Communicating big news is a pivotal moment in the customer relationship and it’s essential to do it right. Here are 12 tips for delivering important news to clients about your business from B2B marketing consultant Jean Gianfagna....

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7 Ways to Avoid Overcommitting with Marketing

Even if you have the budget to execute marketing projects and a marketing agency standing by to help, there’s another factor that can impact your success: Your internal marketing bandwidth. Someone on your team has to make all that marketing happen -- and it's easy to get in over your head. Here’s how to prevent this problem in your smart marketing strategy....

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When Bad Data Happens to Good Direct Mail

Customer and prospect data drives direct mail marketing. Data that’s outdated, inaccurate, or poorly processed can turn a good direct mail campaign into a wasted opportunity. Here are two examples of excellent mailings that failed because smart marketers that are usually highly skilled users of the channel relied on the wrong data....

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Referrals Not Turning to Sales | Smart Marketing Cleveland

7 Reasons Why Referrals Don’t Turn into Sales

Referrals are like gold in marketing and sales. Someone who knows you endorses your capabilities to someone who trusts them AND needs what you provide. It’s an ideal setup for new business, especially if you’re a B2B marketer selling professional services. But many referrals don’t turn into sales. Marketers make costly mistakes that derail the sales process before, during, and after a referral takes place. Here are seven reasons why a referral may not result in a new customer and tips to avoid these mistakes in your sales and marketing strategy....

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