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B2B Marketing

Gianfagna Strategic Marketing / Blog  / B2B Marketing (Page 4)
October 23, 2014
B2B Marketing CRM Direct Marketing Marketing Campaigns Marketing Strategy Sales Strategy Social Media Uncategorized

B2B Marketing Strategy: 10 Goals that Belong in Every Plan

The most important step in developing a business-to-business marketing strategy is the first one: Setting your goals. Why are you investing in marketing? What do you want that investment to achieve for your business? For B2B marketers, the answer to these questions can be surprisingly straightforward. In fact, in my experience as a B2B marketing consultant, there are 10 critical goals that apply to almost every B2B marketing strategy, whether you’re selling manufactured products, professional services, or commodities. Here are the 10 goals that belong in a smart B2B marketing...

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by jeangianfagna
September 10, 2014
B2B Marketing Creative Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized

7 Reasons Banks Fail at B2B Direct Marketing

Banks are spending big money marketing products and services to small businesses via direct mail. Most of these direct marketing campaigns are terrible. Here are seven reasons why so many banks fail at B2B direct marketing and some lessons for your smart marketing strategy....

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by jeangianfagna
July 30, 2014
B2B Marketing CRM Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized Websites

Marketing Tips: How to Create an Effective E-Newsletter

Once cast aside as an old-school marketing tactic, email newsletters are making a comeback as a powerful channel for supporting content marketing and customer relationship management, especially for business-to-business marketers. In part two of a two-part blog post, here are 10 tips for creating a successful e-newsletter that your customers, prospects, and colleagues will welcome in their in-boxes. Treat your newsletter like a real publication. Develop an editorial plan and schedule. Outline several months’ worth of content. Appoint an editor who’s a skilled writer. Create a professionally designed header and an...

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by jeangianfagna
Modern E-Newsletters | Smart Marketing Cleveland Ohio
July 23, 2014
B2B Marketing Creative CRM Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized Websites

Old School No More: Why E-Newsletters are Back in Marketing

Email newsletters used to be part of almost every organization’s marketing strategy. Then blogging and social media came along and e-newsletters lost their luster. Many marketers stopped producing them. But as more and more companies embrace content marketing and customer relationship management, marketers are rediscovering the value of e-newsletters. In part one of a two-part post, here’s why an e-newsletter can be a powerful tool in a smart marketing strategy and some tips for e-newsletter success. Out of the Trash Heap and into Your Inbox When web technology created dynamic new channels for communications,...

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by jeangianfagna
April 7, 2014
B2B Marketing Creative Marketing Campaigns Marketing Strategy Public Relations Sales Strategy Social Media Uncategorized Websites

B2B Marketing Strategy: 7 Ways to Sell to Influencers

One of the trickiest aspects of business-to-business marketing is selling to influencers – people who are not end-users of a product or service but whose opinions influence the purchasing decision. Here are seven tips for marketing and selling to influencers in a smart B2B marketing strategy....

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by jeangianfagna
January 30, 2014
B2B Marketing Creative CRM Marketing Campaigns Marketing Strategy Sales Strategy Social Media Uncategorized Websites

Content Marketing Expert Joe Pulizzi Shares Strategy Tips

Content marketing is essential to every smart marketing strategy. But what exactly is content marketing? And how do you do it right? The world’s expert on content marketing is right here in Cleveland: Joe Pulizzi, founder of the Content Marketing Institute, publisher of Chief Content Officer, noted author of a new book, and the genius behind Content Marketing World, the biggest global conference for content marketing practitioners. Pulizzi shared tangible steps to take in 2014 with content marketing at a recent meeting of the American Advertising Federation-Cleveland. Here’s what he had to...

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by jeangianfagna
January 20, 2014
B2B Marketing Creative Direct Marketing Marketing Campaigns Marketing Strategy Public Relations Social Media Uncategorized Websites

New Report: How to Use White Papers to Market Your Business

White papers can be a powerful tool in a smart business-to-business marketing strategy, especially for marketers of professional business services. But how do you develop a great white paper? And how should you use white papers in a marketing plan? Gianfagna Strategic Marketing has just published a comprehensive, free guide to using white papers in B2B marketing. Our report explains why white papers are so effective in establishing credibility, the steps of creating a high-impact white paper, and how to maximize the value of white papers in your B2B marketing...

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by jeangianfagna
December 31, 2013
Advertising B2B Marketing Direct Marketing Marketing Campaigns Marketing Strategy Sales Strategy Social Media Uncategorized Websites

10 Bad Marketing Habits to Break in the New Year

ven the best marketers can find themselves stuck in bad habits – harmful behaviors that limit the effectiveness of marketing campaigns and waste valuable marketing resources. Like breaking any bad habit, the New Year is a good time to make a fresh start. Here are 10 ways you could be hurting your marketing and recommendations for a better approach from a Cleveland, Ohio marketing consultant....

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by jeangianfagna
December 19, 2013
Advertising B2B Marketing Creative Direct Marketing Marketing Campaigns Marketing Strategy Public Relations Sales Strategy Social Media Uncategorized Websites

“Be Different!” How a Cleveland Marketer Keeps It Creative

Dan Malley is a third-generation chocolatier in Cleveland, Ohio with 21 bright pink and green retail candy stores across the region. He’s also one of the area’s most creative marketers. Here’s how a savvy retailer in Cleveland consistently comes up with fresh ideas for a smart marketing strategy....

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by jeangianfagna
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