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Content Marketing

Gianfagna Strategic Marketing / Blog  / Content Marketing
September 16, 2019
B2B Marketing Content Marketing Creative Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized Websites

New White Paper: Premium Content in a B2B Marketing Strategy

Content marketing is a powerful tactic for business-to-business (B2B) marketers. If you’re publishing content on your website to generate leads, especially in an inbound marketing program, you also need to publish premium content. The marketing strategy team at Gianfagna Strategic Marketing has developed an informative, new white paper about how to use premium content in a smart B2B marketing strategy. Get your FREE copy. ...

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by jeangianfagna
August 7, 2019
Advertising B2B Marketing Content Marketing Creative Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy

Do You Need AI to Develop Creative or Just a Good Copywriter?

Artificial intelligence, or AI, is the hottest technology in marketing. But do you need artificial intelligence to develop good creative for a smart marketing strategy? Or do you just need a talented, insightful creative team? Cleveland marketing consultant Jean Gianfagna shares some perspective....

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by jeangianfagna
August 30, 2018
B2B Marketing branding strategy Content Marketing Creative CRM Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized

7 Ways to Use Your Value Proposition in a Marketing Strategy

Understanding and articulating the unique value your organization delivers to your customers – your value proposition – is crucial for smart marketing. Here are seven ways to use the value proposition insights gleaned from customer interviews in a smart marketing strategy....

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by jeangianfagna
September 11, 2017
B2B Marketing Content Marketing Marketing Strategy Sales Strategy Uncategorized

How to Use Premium Content in a Content Marketing Strategy

Most of the content marketers create – such as blog posts, tips, articles, and videos – is free. But if you’re using content marketing to generate leads and sales, especially for inbound B2B marketing, you also need to create “premium” content. What is premium content and how do you use it in a smart marketing strategy? Here are some answers in part one of a two-part post....

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by jeangianfagna
June 20, 2017
Blog Content Marketing Direct Marketing Marketing Strategy Social Media Uncategorized

Jantsch’s Consulting Spark Podcast Features Jean Gianfagna

Why is face-to-face contact so important when you’re trying to grow a business? And how does a background in copywriting and direct marketing give a marketing consultant a strategic advantage in content marketing and social media? These are just two of the topics agency president Jean Gianfagna recently discussed with well-known marketing consultant and author John Jantsch on the latest edition of his Consulting Spark podcast. Jantsch is a small business marketing expert. His firm, Duct Tape Marketing, partners with 125 marketing consulting firms and agencies in 14 countries to deliver marketing services...

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by jeangianfagna
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