Creative

July 23, 2014

B2B Marketing Creative CRM Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized Websites

Old School No More: Why E-Newsletters are Back in Marketing

Email newsletters used to be part of almost every organization’s marketing strategy. Then blogging and social media came along and e-newsletters lost their luster. Many marketers stopped producing them. But as more and more companies embrace content marketing and customer relationship management, marketers are rediscovering the value of e-newsletters. In part one of a two-part post, here’s why an e-newsletter can be a powerful tool in a smart marketing strategy and some tips for e-newsletter success. Out of the Trash Heap and into Your Inbox When web technology created dynamic new channels for communications,...

by jeangianfagna

June 16, 2014

Creative Direct Marketing Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized

AT&T Tries Every Trick in the Direct Mail Book for U-verse

Direct mail is a proven tactic for cross-selling products and services. But how much is too much cross-selling direct mail? Especially when it's promoting the same product – over and over and over? AT&T is investing vast direct marketing resources to sell U-Verse to wireless customers. Here’s a profile of AT&T's very aggressive cross-sell direct mail campaign and four lessons for your smart marketing strategy....

by jeangianfagna

May 14, 2014

Creative Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Public Relations Uncategorized

Targeted Marketing Gone Wrong: No, I Didn’t Just Have a Baby

Shutterfly.com made a big mistake with an email campaign. It's a classic reminder of the most fundamental rule of effective direct marketing: It’s all about the list. Here are some tips from Shutterfly’s example for your smart marketing strategy....

by jeangianfagna

April 23, 2014

Advertising Creative Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized

Is This Time Warner Cable Ad the Worst Ad on TV?

Why Time Warner Cable's "Something Old" ad may be the worst ad on television and a prime example of what NOT to do in a smart marketing strategy, from Cleveland, Ohio marketing consultant Jean Gianfagna....

by jeangianfagna

April 7, 2014

B2B Marketing Creative Marketing Campaigns Marketing Strategy Public Relations Sales Strategy Social Media Uncategorized Websites

B2B Marketing Strategy: 7 Ways to Sell to Influencers

One of the trickiest aspects of business-to-business marketing is selling to influencers – people who are not end-users of a product or service but whose opinions influence the purchasing decision. Here are seven tips for marketing and selling to influencers in a smart B2B marketing strategy....

by jeangianfagna

March 10, 2014

Advertising B2B Marketing Creative Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized

6 Reasons to Use Your Own Name in Your Company’s Branding

Building your company’s brand around your name can be a smart marketing strategy, especially for professional services companies. Here are six reasons why it’s smart to name your company after yourself, three ways it can be problematic, and some tips for branding success....

by jeangianfagna

February 17, 2014

Creative Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Uncategorized

Anatomy of a Smart Direct Mail Letter: 7 Copywriting Tips

How a life insurance direct mail package uses 7 classic direct mail copywriting tactics to produce a smart, effective direct mail letter. ...

by jeangianfagna

January 31, 2014

Advertising Creative Marketing Campaigns Marketing Strategy Uncategorized

Is That Super Bowl Ad a Smart Marketing Strategy?

The Super Bowl is the most-watched event on live television. Marketers spend millions to buy 30-second ads. But many of those ads will fail. How can you tell if a Super Bowl ad is a smart marketing strategy? Here's an encore post about to evaluate the marketing effectiveness of Super Bowl advertising from my viewpoint as a marketing consultant. I'll be tweeting comments throughout the game; follow me on Twitter: @jeangianfagna...

by jeangianfagna

January 30, 2014

B2B Marketing Creative CRM Marketing Campaigns Marketing Strategy Sales Strategy Social Media Uncategorized Websites

Content Marketing Expert Joe Pulizzi Shares Strategy Tips

Content marketing is essential to every smart marketing strategy. But what exactly is content marketing? And how do you do it right? The world’s expert on content marketing is right here in Cleveland: Joe Pulizzi, founder of the Content Marketing Institute, publisher of Chief Content Officer, noted author of a new book, and the genius behind Content Marketing World, the biggest global conference for content marketing practitioners. Pulizzi shared tangible steps to take in 2014 with content marketing at a recent meeting of the American Advertising Federation-Cleveland. Here’s what he had to...

by jeangianfagna

January 27, 2014

Advertising Creative Marketing Campaigns Marketing Strategy Uncategorized

Mocking or Mean? When Ads Go Too Far to Be Funny

One of the most common creative approaches in advertising is making fun of someone or something. When it’s on point, an ad that mocks can engage and entertain. But when it goes too far, it feels mean, casting the marketer in a bad light and unsettling the audience. How do you know when funny goes too far in advertising? Here are five tips for developing a creative approach for your smart marketing strategy that mocks without being mean....

by jeangianfagna

Old School No More: Why E-Newsletters are Back in Marketing

AT&T Tries Every Trick in the Direct Mail Book for U-verse

Targeted Marketing Gone Wrong: No, I Didn’t Just Have a Baby

Is This Time Warner Cable Ad the Worst Ad on TV?

6 Reasons to Use Your Own Name in Your Company’s Branding

Anatomy of a Smart Direct Mail Letter: 7 Copywriting Tips

Is That Super Bowl Ad a Smart Marketing Strategy?

Mocking or Mean? When Ads Go Too Far to Be Funny

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