Search
 

Marketing Campaigns

Gianfagna Strategic Marketing / Blog  / Marketing Campaigns (Page 5)

Association Membership Marketing: 12 Steps for Success

Member acquisition is a constant challenge and a top priority for most trade associations. Who do you target? How do you reach prospective members? And how do you convince them to join your organization? Here’s how the American Advertising Federation-Cleveland (AAF-CLE) developed a successful membership marketing strategy and campaign that exceeded its goals and laid the foundation for future member acquisition....

View More

Why “Football on Your Phone” is Funny – and Smart Marketing

"Football on Your Phone," the hilarious hip-hop spoof featuring the Manning brothers rapping for DirecTV, is a viral sensation. It’s also very smart marketing. Here’s why “Football on Your Phone” broke through in a crowded media marketplace and what makes this ad a smart marketing strategy....

View More
Web Tracking | Gianfagna Marketing Cleveland

From Cookies to Creepy: Is Marketing Tracking Going Too Far?

Remember when “cookies” on websites were controversial? People used to be uncomfortable having cookies track their activities on the web. But cookies are nothing compared to the tracking technology available to marketers today. Sophisticated tools enable marketers to follow your every move online and even in real life in a retail store. Having such in-depth customer knowledge and the ability to pinpoint prospects so precisely is a marketer’s dream – but some of the latest technology makes me wonder if we’re on the verge of going too far. Here are some thoughts on the...

View More

13 Ways to Turn Business Awards into Marketing Gold

Have you or your business won an award? Congratulations! Once you’ve toasted to your success, it’s time to capitalize on your honor to promote your business. Here are 13 ideas for showcasing business awards in a smart marketing strategy. Why Awards are Great for Marketing Awards offer your business powerful marketing advantages. Winning an award enables you to: Stand apart from your competitors; Position your company as tops in your field; Instill pride in your staff; Spotlight your staff’s capabilities and achievements; Remind clients and prospects of your commitment to excellence; Generate positive...

View More

Creating a WordPress Website: 10 Tips & Tricks

re you creating a new website for your business? You may want to build it on WordPress. WordPress is a free blogging and content management system and a hugely popular website platform. More than 60 million sites are on WordPress, with 330 million visitors viewing 3.4 billion pages each month. We recently created WordPress sites for one of our clients and for our strategic marketing consulting firm in Cleveland. Here are some tips and tricks we learned about WordPress that could be helpful to your smart marketing strategy....

View More

When Does “Edgy” Marketing Go Over the Edge?

Have you seen the new “Ship My Pants?” ad campaign from Kmart? The TV spot is a viral sensation with nearly 16 million YouTube views. It’s been featured on CNN and The Today Show and it’s everywhere on social media. But just imagine the discussion that took place at Kmart when the company’s ad agency, Draftfcb Chicago, proposed an idea that sounds a lot like what happens when you don’t have time to make it to the bathroom. When is “edgy” marketing over the edge? Would you have said yes to “ship my...

View More
Show Buttons
Hide Buttons