Marketing to Millennials: Why Core Values are Key to Success
If you sell products or services to millennials – the 70 million Americans born between 1982 and 1999 – understanding the core values and experiences they share as a generation is crucial to success. Chuck Underwood, who helped develop and popularize the field of generational study, recently offered fascinating insights on generational marketing in a presentation to the American Advertising Federation in Cleveland. Here’s why viewing your marketing and advertising through a generational values lens -- especially if your target market is millennials – is so important to a smart marketing strategy. America’s...
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