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Gianfagna Strategic Marketing / Blog  / Creative (Page 7)
November 15, 2012
B2B Marketing Creative Marketing Campaigns Marketing Strategy Social Media Uncategorized

How to Develop a Marketing Plan: 10 Essential Steps

One of the biggest mistakes marketers make is focusing on the tactics of marketing – the new website, direct mail campaign, or Facebook promotion – without first developing a marketing plan. Though a comprehensive marketing strategy for a large company can be a big undertaking, nearly every marketing plan involves these 10 essential steps....

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by jeangianfagna
October 10, 2012
Advertising Creative Direct Marketing Marketing Campaigns Marketing Strategy Uncategorized

5 Reasons Your New Marketing Campaign May be Doomed to Fail

A brilliant creative concept is often at the heart of a great marketing campaign. But sometimes the creative goes too far -- and what seems like a breakthrough idea at the concept stage results in marketing that misses the target and confuses the audience. Here are five signs a new marketing campaign is a little too creative to succeed and some tips for avoiding these mistakes in your smart marketing strategy....

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by jeangianfagna
August 21, 2012
Advertising Creative Marketing Campaigns Marketing Strategy Uncategorized

Marketing Insights: How the Class of 2016 Sees the World

If you sell to college students, the annual Beloit College Mindset List is a must-read. Each year, Beloit’s researchers profile the cultural touchstones that shape the lives of students entering college. It’s a critically important tool for marketers who sell to this influential demographic. Here are some insights from the 2016 Beloit Mindset List for your smart marketing strategy....

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by jeangianfagna
May 30, 2012
Advertising Creative Direct Marketing Marketing Campaigns Marketing Strategy Uncategorized Websites

Why There’s a QR Code on Your Banana

QR codes – those funny-looking, square-shaped symbols with pixelated, black-and-white patterns – are showing up everywhere in advertising, signage, and product packaging. I even found a QR code on my Dole banana this morning, advertising the movie Madagascar 3. Our Cleveland, Ohio marketing agency is now using QR codes in nearly all marketing campaigns we create for our clients. Here’s why QR codes are becoming ubiquitous in marketing and 7 tips for using QR codes in your smart marketing strategy....

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by jeangianfagna
April 16, 2012
Creative Marketing Strategy Uncategorized

4 Simple Lessons in Branding from Blackie, the Stray Cat

There was a stray black cat in my neighborhood near Cleveland, Ohio. The three little girls who live next door fell in love with him, so they convinced their parents to adopt him and make him their pet. And of course, they gave him a name: Blackie. As a marketing consultant, I think Blackie the cat offers some helpful reminders about the principles of effective branding. Here are some branding insights for your smart marketing strategy, as demonstrated by the future marketers in the house next to mine....

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by jeangianfagna
March 12, 2012
Advertising Creative Marketing Campaigns Marketing Strategy Uncategorized

Advertising: Still the Most Fun You Can Have with Clothes On

Famed ad man Jerry Della Femina, the creative genius behind many brilliant ad campaigns (remember the singing cats of Meow Mix?) and the author of From Those Wonderful Folks Who Gave You Pearl Harbor, once said that “advertising is the most fun you can have with your clothes on.” I’ve spent my entire career in advertising and marketing and have owned a marketing consulting firm in Cleveland, Ohio for 20 years. Here’s why I believe Della Femina is right about advertising and marketing and my advice for anyone considering a marketing...

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by jeangianfagna
February 14, 2012
Advertising B2B Marketing Creative Marketing Campaigns Marketing Strategy Uncategorized

Who Owns Your Marketing Campaigns? You May Be Surprised

Many companies hire marketing agencies or freelancers to develop marketing campaigns and materials. But marketers often overlook a critical step in the process: Ensuring that they own the intellectual property they’ve paid a marketing team to develop. And marketing agencies often fail to protect their legal rights to materials they’ve produced. What are the most common intellectual property mistakes marketers and agencies make and how can you avoid them? Here are some tips for your smart marketing strategy from Sharon Toerek, an expert on legal issues in marketing. ...

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by jeangianfagna
February 7, 2012
Advertising Creative Marketing Campaigns Marketing Strategy Uncategorized

Super Bowl XLVI: Which Ads Were a Smart Marketing Strategy?

Another year, another Super Bowl, and another advertising extravaganza by America’s brand marketers. Many ads were creative and funny. But when you look more closely at Super Bowl spots, a smart marketer has to wonder about their strategic marketing value. Even if the ads were clever, at $3.5 million per 30 seconds, were they a smart marketing strategy? Here are seven criteria for evaluating the strategic effectiveness of advertising and my assessment of this year’s ads. ...

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by jeangianfagna
December 29, 2011
Advertising Creative Marketing Campaigns Marketing Strategy Social Media Uncategorized

How to Create Great Advertising with Storytelling

Top 10 lists are everywhere this time of year. One of the most interesting lists for marketers is the Top 10 Most Viewed Ads on YouTube, as reported on Mashable.com. These are TV spots people chose to watch online, by the millions. That’s an advertiser’s dream. But what makes these ads so popular? It’s not crazy gimmicks or over-the-top production techniques, though some of the ads have spectacular visual effects. I think it’s about storytelling. The most watched ads of 2011 engage viewers in a compelling story. Here’s why storytelling...

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by jeangianfagna
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