Direct Mail Marketing

Gianfagna Strategic Marketing / Blog / Direct Mail Marketing (Page 5)

March 16, 2010

Direct Mail Marketing Direct Marketing Marketing Strategy Uncategorized

How to Create a Great Direct Marketing Offer, Part 1

After the list, the offer is the most important element of a direct marketing campaign. In the first part of a two-part post, here are the basics of creating a great offer for your next direct marketing campaign....

by jeangianfagna

February 16, 2010

CRM Direct Mail Marketing Marketing Campaigns Marketing Strategy Uncategorized

5 Ways to Use Data to Create Compelling Direct Mail

Savvy direct marketers are using data and digital printing technology to develop engagign creative approaches and compelling direct mail campaigns that are almost fully customized to the individual recipient. Here are five ways to use data to develop great direct mail creative....

by jeangianfagna

February 4, 2010

CRM Direct Mail Marketing Marketing Campaigns Marketing Strategy

Why Customer Data is Essential for Effective Marketing – Especially to Your Customers

When marketing to current or lapsed customers, it's essential to use your knowledge of the customer -- gleaned from database analysis -- to deliver a direct mail package or email that acknowledges and capitalizes on the customer's relationship with your organization....

by jeangianfagna

Direct Mail Marketing

How to Create a Great Direct Marketing Offer, Part 1

5 Ways to Use Data to Create Compelling Direct Mail

Why Customer Data is Essential for Effective Marketing – Especially to Your Customers

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