Philips Healthcare, a global medical technology giant with major operations in Cleveland, Ohio, took a different approach to the launch of a breakthrough medical imaging product line. Here’s how “radical” B2B marketing paid off for Philips – and four valuable lessons for your smart marketing strategy.

There’s a simple business communication tactic that can have a huge impact on how your clients and prospects feel about you and your organization: The handwritten personal note.

Here’s why personal notes are so effective in building strong client relationships and six tips for using personal notes in your smart marketing strategy.

Every marketing guru (including me) is telling their clients to blog, for lots of good reasons. But blogging is a big commitment. Do blogs produce real results for B2B marketers? Does blogging truly lead to fame and fortune? I’ve just completed my second year writing a blog about marketing strategy. Here are seven ways I’ve used the blog to increase visibility for my business (fame) and get new clients (fortune) and some blogging tips for your smart marketing strategy.

One of the most difficult marketing challenges is differentiating a service business from its competitors. One strategy is to market the knowledge and experience of the firm’s employees. Another is to focus on how the firm’s employees make customers feel. Case in point: Tom, my UPS delivery guy. Here are 5 lessons in how to create loyal customers from a UPS driver in Cleveland.

The quality of your sales proposal can make or break your ability to close the deal. So why do so many business-to-business (B2B) marketers produce such poor sales proposals? Here are five common mistakes in sales proposals that can cost you the business and some lessons for your smart marketing strategy.