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How to Market to Millennials | Gianfagna Strategic Marketing Cleveland

Marketing to Millennials: Why Core Values are Key to Success

If you sell products or services to millennials – the 70 million Americans born between 1982 and 1999 – understanding the core values and experiences they share as a generation is crucial to success. Chuck Underwood, who helped develop and popularize the field of generational study, recently offered fascinating insights on generational marketing in a presentation to the American Advertising Federation in Cleveland. Here’s why viewing your marketing and advertising through a generational values lens  -- especially if your target market is millennials – is so important to a smart marketing strategy. America’s...

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Crucial Marketing Questions for Businesses | Jean Giagnfagna Cleveland Ohio

10 Crucial Marketing Questions for Every New Business Owner

Marketing is one of the most important factors in the success of a new business. So before you put your name on the door, consider this: Every business needs a marketing plan that outlines objectives, positioning, messaging, targeted audiences, channels, tactics, and implementation. Whether you develop that plan yourself or hire a marketing consultant or agency, there are the 10 key questions every new business owner must answer to create a smart marketing strategy....

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Business News Client Communication | Gianfagna Strategic Marketing

Big News: How to Tell Clients about Changes to Your Business

At some point, almost every business has important news to share with clients about major changes. Communicating big news is a pivotal moment in the customer relationship and it’s essential to do it right. Here are 12 tips for delivering important news to clients about your business from B2B marketing consultant Jean Gianfagna....

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Referrals Not Turning to Sales | Smart Marketing Cleveland

7 Reasons Why Referrals Don’t Turn into Sales

Referrals are like gold in marketing and sales. Someone who knows you endorses your capabilities to someone who trusts them AND needs what you provide. It’s an ideal setup for new business, especially if you’re a B2B marketer selling professional services. But many referrals don’t turn into sales. Marketers make costly mistakes that derail the sales process before, during, and after a referral takes place. Here are seven reasons why a referral may not result in a new customer and tips to avoid these mistakes in your sales and marketing strategy....

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Drip Business to Business Marketing | Gianfagna Strategic Marketing

How to Create a “Drip” Direct Marketing Campaign

"Drip" direct marketing can be a smart marketing strategy for business-to-business (B2B) marketers. Here’s why drip marketing works and how to create a drip direct marketing campaign, from Cleveland, Ohio marketing consultant and strategist Jean Gianfagna....

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The Ultimate B2B Content Marketing Tactic? Publish a Book

If you’re a B2B marketer and an expert in your field, there’s a content marketing tactic you should seriously consider: Writing a book. Here’s what makes a book such a powerful element of a smart marketing strategy, as shared by an expert at Content Marketing World in Cleveland, Ohio....

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