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Branding Strategy

Gianfagna Strategic Marketing / Blog  / Branding Strategy

How to Audit Your Marketing Strategy: Get Our New Guide

ne of the best ways to maximize the return on your marketing investment is to conduct a marketing audit. A marketing audit is a top-to-bottom assessment of your entire marketing program, from branding to channels to tactics. An audit offers powerful advantages to your business, especially if you’re in a competitive, fast-changing marketplace. Gianfagna Strategic Marketing, Inc. has just published a comprehensive new guide that details the steps of the audit process and tips for success. Visit our website to request your complimentary copy today....

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New Insights into College Students: The Annual Mindset List

If you sell products or services to college students and teens, head’s up: The new Marist College Mindset List is out, and it offers valuable insights for your smart marketing strategy. Previously associated with Beloit College, this is the 22nd edition of the Mindset List and the first year that it has been affiliated with Marist College. The Mindset List shares fascinating facts and findings about the incoming class of college freshman and how they see the world. This is the first college class born in the 21st century. Everyone who markets to...

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How Your Company DNA Can Differentiate Your Brand & Business

DNA analysis is all the rage as people seek to learn more about who they are and where they came from. Businesses have a form of DNA, too: The passion that led the founders to create the business, the dream that became a reality, the seed that blossomed into a thriving enterprise. Understanding your company’s DNA and telling this story in marketing can be a powerful way to differentiate your business and brand. Here’s how and why to use your company’s DNA in a smart marketing strategy....

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40 Questions for a Smart Branding Strategy

Branding is critically important to every successful business. That’s why smart marketers approach branding strategically. But how do you create an effective branding strategy? What should you consider when developing a new or revamped brand? What do you need to know to do branding right? As marketing and branding consultants, we’ve developed branding strategies and brand identities for many types of organizations. Here are 40 questions we ask when we’re creating a smart branding strategy for a client....

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How to Create a New Brand Identity: 7 Steps to Success

Does your organization need a new brand identity? Branding is one of the most important strategic decisions you will make. Getting it right can help your business vault to the top of your industry. Getting it wrong can result in costly misconceptions about your business. Here are the seven major steps of creating a new brand identity from our experience developing branding strategies and brand identities for many organizations....

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