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Gianfagna Strategic Marketing / Blog  / Websites
September 16, 2019
B2B Marketing Content Marketing Creative Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized Websites

New White Paper: Premium Content in a B2B Marketing Strategy

Content marketing is a powerful tactic for business-to-business (B2B) marketers. If you’re publishing content on your website to generate leads, especially in an inbound marketing program, you also need to publish premium content. The marketing strategy team at Gianfagna Strategic Marketing has developed an informative, new white paper about how to use premium content in a smart B2B marketing strategy. Get your FREE copy. ...

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by jeangianfagna
March 6, 2017
B2B Marketing Creative Marketing Campaigns Marketing Strategy Uncategorized Websites

Why it’s Smart to Audit Your Marketing–Even If Sales are Up

Even if sales are up, critical marketing issues could be lurking behind the scenes that are limiting your company's success – or threatening your future. A marketing audit can help you find out. Here’s why auditing your marketing – when times are bad or good – can be so important to a smart marketing strategy....

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by jeangianfagna
September 14, 2016
Advertising B2B Marketing Creative Marketing Campaigns Marketing Strategy Uncategorized Websites

7 Ways to Avoid Overcommitting with Marketing

Even if you have the budget to execute marketing projects and a marketing agency standing by to help, there’s another factor that can impact your success: Your internal marketing bandwidth. Someone on your team has to make all that marketing happen -- and it's easy to get in over your head. Here’s how to prevent this problem in your smart marketing strategy....

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by jeangianfagna
Referrals Not Turning to Sales | Smart Marketing Cleveland
June 16, 2016
B2B Marketing Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized Websites

7 Reasons Why Referrals Don’t Turn into Sales

Referrals are like gold in marketing and sales. Someone who knows you endorses your capabilities to someone who trusts them AND needs what you provide. It’s an ideal setup for new business, especially if you’re a B2B marketer selling professional services. But many referrals don’t turn into sales. Marketers make costly mistakes that derail the sales process before, during, and after a referral takes place. Here are seven reasons why a referral may not result in a new customer and tips to avoid these mistakes in your sales and marketing strategy....

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by jeangianfagna
June 30, 2015
B2B Marketing Creative CRM Marketing Strategy Public Relations Social Media Uncategorized Websites

Why It’s a Mistake to Take a Break from Blogging

If content marketing is part of your smart marketing strategy, consistent blogging is essential. In fact, letting your blog lapse can be a big marketing mistake. How do I know? I just did it. Here’s why a break in blogging can be bad for your business – and five ways to get your blog back on track....

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by jeangianfagna
July 30, 2014
B2B Marketing CRM Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized Websites

Marketing Tips: How to Create an Effective E-Newsletter

Once cast aside as an old-school marketing tactic, email newsletters are making a comeback as a powerful channel for supporting content marketing and customer relationship management, especially for business-to-business marketers. In part two of a two-part blog post, here are 10 tips for creating a successful e-newsletter that your customers, prospects, and colleagues will welcome in their in-boxes. Treat your newsletter like a real publication. Develop an editorial plan and schedule. Outline several months’ worth of content. Appoint an editor who’s a skilled writer. Create a professionally designed header and an...

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by jeangianfagna
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