Winning awards for excellence is a valuable way to distinguish your company in a competitive marketplace, especially if you’re selling business services. Here are 10 tips for increasing your chances of success in business awards competitions and using awards in a smart marketing strategy. ...
View MoreWhether you’re marketing to businesses or consumers, social media marketing should play a prominent role in your marketing plan. Here are seven ways to make social media marketing a top priority in your smart marketing strategy. ...
View MoreEvery marketing guru (including me) is telling their clients to blog, for lots of good reasons. But blogging is a big commitment. Do blogs produce real results for B2B marketers? Does blogging truly lead to fame and fortune? I’ve just completed my second year writing a blog about marketing strategy. Here are seven ways I’ve used the blog to increase visibility for my business (fame) and get new clients (fortune) and some blogging tips for your smart marketing strategy. ...
View MoreDigital media is transforming how marketers engage with customers and prospects. Whether you’re marketing to business executives or consumers, it’s critical to monitor the fast-changing digital media space. So what’s on the horizon for digital media in 2012 and what does it mean to marketers? Three marketing experts shared their forecasts last week at a program sponsored by the American Advertising Federation-Cleveland. Here’s what these digital media pros see in their crystal balls and some insights for using digital media in your smart marketing strategy. ...
View More
There’s nothing more powerful in marketing than a testimonial from your customers about the value of your products or services. That’s why so many smart marketers, especially companies that sell business-to-business (B2B) professional services, use client testimonials in their advertising, sales presentations, brochures, and websites. So how do you get a client to give you a great testimonial for your marketing campaigns? Follow these 10 tips....
View More
The most successful social media marketers create and publish a high volume of original content through blogs, videos, white papers, and other vehicles. But they also share quality content produced by others. Gathering, sorting, and republishing content from other authors that you believe your followers will value is called curation. By being a great content curator, you help customers, prospects, and colleagues find the “good stuff” online and know what to read. This not only makes you an informative and influential social media contributor, but it also helps attract new followers....
View MoreBlogging is one of the most powerful ways to market your company. But only a few of the 156 million people who are publishing blogs achieve a big following. One is Chris Brown, owner of Marketing Resources & Results, a full-service marketing consulting firm in Northeast Ohio that helps companies attract new customers. Chris has published the blog Branding & Marketing since 2006. She’s written more than 900 articles on marketing strategy, marketing tactics, branding, social media, and market research. Last week, she reached a major blogging milestone: 10,000 subscribers. In this interview...
View MoreThe 2011 Social Media Habit Report by Edison Research and Arbitron, reported on Hubspot last week, provides a wealth of statistics that prove the ubiquity and influence of social media. But what’s most fascinating about this new research is the window it opens on the habits of the 46 million Americans who check social sites several times a day. Who are these habitual social media users? And what can marketers learn from their extraordinary level of engagement with social networks? Here’s what this important study shows and three takeaways about social media for...
View MoreAre you getting the results you want from your website? Whether you’re a business-to-business (B2B) or business-to-consumer (B2C) marketer, a great website is essential for a smart marketing strategy. Here are 10 ideas to boost the marketing value of your website through higher traffic, better search engine rankings, and more effective engagement with your customers and prospects. ...
View MoreNearly every marketing consultant is advising their clients to create a blog. Why? Because blogging is one of the best ways to increase website traffic and improve search engine rankings. But let’s be honest: Blogging can be a big commitment. A smart marketer has to ask, is it worth the time and effort? Can someone prove that it really works? And what can you do to increase your odds of success, especially if you’re in business-to-business (B2B) marketing? Here’s how traffic to my website skyrocketed in one year thanks to the addition...
View More
