How Target scored an “A” on back-to-college direct mail marketing with a dynamite catalog -- and some lessons from their approach for your smart marketing strategy....
If you’re a business-to-business (B2B) marketer, white papers can be a powerful way to demonstrate your expertise and differentiate your company from competitors. In part three of a three-part series, here are 11 ideas for using white papers as marketing tactics in a smart B2B marketing strategy....
White papers are one of the best ways to market a business or professional services company. But there's more to developing an effective white paper than just writing about what you know. To create a white paper that supports a smart marketing strategy by establishing your credibility as an expert in your marketplace and positioning your company as a preferred solution provider, you need to plan carefully and think strategically. In part two of a three-part blog post, here are 10 tips for creating a great white paper from my...
If you market to business decision-makers, there’s a powerful marketing tool that can help you stand out from competitors and demonstrate your expertise: A white paper.
Part 1 of a three-part blog post explains why white papers are so effective in business-to-business marketing and how to create a high-impact white paper for your smart marketing strategy....
One of the best ways to engage and keep social media followers is to make them feel special. Here are seven ways to show some love to social media followers in a smart marketing strategy....
our company’s brand represents the value customers receive when they interact with your business. It's a promise: When you choose to purchase from us, this is what we will deliver to you.
When you break that promise – through defective products, shoddy workmanship, or poor service – you might lose the customer.
But in this age of social media, you might also lose your reputation. Remember the musician who made a YouTube video about United Airlines breaking his guitar? It got more than 12 million views and spawned a whole culture of...
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New Marketing Guide: How to Audit Your Marketing Strategy
Our new white paper shares the steps of a marketing audit and 50 questions for a smarter strategy.
