Smart Marketing Strategy | Gianfagna Strategic Marketing

Referrals Not Turning to Sales | Smart Marketing Cleveland

June 16, 2016

B2B Marketing Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized Websites

7 Reasons Why Referrals Don’t Turn into Sales

Referrals are like gold in marketing and sales. Someone who knows you endorses your capabilities to someone who trusts them AND needs what you provide. It’s an ideal setup for new business, especially if you’re a B2B marketer selling professional services. But many referrals don’t turn into sales. Marketers make costly mistakes that derail the sales process before, during, and after a referral takes place. Here are seven reasons why a referral may not result in a new customer and tips to avoid these mistakes in your sales and marketing strategy....

by jeangianfagna

Drip Business to Business Marketing | Gianfagna Strategic Marketing

May 2, 2016

B2B Marketing Creative Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized

How to Create a “Drip” Direct Marketing Campaign

"Drip" direct marketing can be a smart marketing strategy for business-to-business (B2B) marketers. Here’s why drip marketing works and how to create a drip direct marketing campaign, from Cleveland, Ohio marketing consultant and strategist Jean Gianfagna....

by jeangianfagna

April 6, 2016

Creative Direct Marketing Marketing Strategy Sales Strategy Uncategorized

How to Turn a Product Shipment into a Branding Opportunity

A product shipment is a golden opportunity for branding. Here are two examples of very different marketers – Nuts.com and Chanel -- who are transforming product shipments from routine transactions into branding and marketing magic in a smart marketing strategy....

by jeangianfagna

March 17, 2016

Creative Marketing Strategy Uncategorized

New Marketing Strategy Guide: How to Change a Company’s Name

The marketing consultants of Gianfagna Strategic Marketing in Cleveland have developed a free, how-to guide for changing your organization’s name. Visit our website to get your free copy: https://www.gianfagnamarketing.com/freeguides...

by jeangianfagna

Employees Damaging Reputation | Smart Marketing Cleveland Ohio

March 8, 2016

B2B Marketing Marketing Strategy Public Relations Uncategorized

How Your Employees’ Public Behavior Can Damage Your Brand

Marketers spend a lot of time and money building their brands. But nothing can hurt a brand faster than bad behavior by a company’s employees in public. Here’s why your employees’ behavior outside the workplace is an important factor in a smart marketing strategy – and how easily employees can hurt your brand and your business....

by jeangianfagna

February 9, 2016

Advertising B2B Marketing Marketing Strategy Public Relations Sales Strategy Uncategorized Websites

How to Change Your Organization’s Name: A Marketer’s Guide

An identity change is a major undertaking with enormous marketing implications for any business. Where do you start? How do you do it? And how do you avoid mistakes? Here are the steps of planning a name change and selecting a new name for your organization....

by jeangianfagna

Blog

7 Reasons Why Referrals Don’t Turn into Sales

How to Create a “Drip” Direct Marketing Campaign

How to Turn a Product Shipment into a Branding Opportunity

New Marketing Strategy Guide: How to Change a Company’s Name

How Your Employees’ Public Behavior Can Damage Your Brand

How to Change Your Organization’s Name: A Marketer’s Guide

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