Yoder Lumber is one the nation’s largest producers of top-quality Appalachian hardwood products. A third-generation family-owned company, Yoder Lumber serves a global marketplace and has a long-standing reputation for producing quality products.
Gianfagna conducted a marketing audit and developed a marketing strategy for Yoder Lumber. We also have helped the company revamp its brand identity, website (in collaboration with our partner iSiteWeb), and sales collateral.
“Gianfagna Strategic Marketing is without a doubt one of the most creative and hard-working marketing services companies in the Midwest. The staff is always a pleasure to work with and continues to educate us about the latest marketing trends that are impacting our industry.
They provided us with a fully functional and comprehensive sales and marketing plan. Their professionalism and guidance gave us the confidence to develop and roll out our new logo and undertake the company’s rebranding. Gianfagna then assumed the role of project manager to ensure that the development of our new website would be coordinated to reflect all aspects of our new marketing plan. Their continuous proficiency, can-do efforts, and delivery within our budgeted funds are quite admirable!”