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Gianfagna Strategic Marketing / Posts tagged "Advertising" (Page 6)
Customer Testimonials in Marketing | Gianfagna Strategic Marketing Ohio
December 5, 2011
Advertising B2B Marketing Creative Marketing Campaigns Marketing Strategy Uncategorized Websites

10 Ways to Get Great Client Testimonials for B2B Marketing

There’s nothing more powerful in marketing than a testimonial from your customers about the value of your products or services. That’s why so many smart marketers, especially companies that sell business-to-business (B2B) professional services, use client testimonials in their advertising, sales presentations, brochures, and websites. So how do you get a client to give you a great testimonial for your marketing campaigns? Follow these 10 tips....

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by jeangianfagna
Branding Preferences in Young Children | Smart Marketing Cleveland
October 13, 2011
Advertising Marketing Campaigns Marketing Strategy Social Media Uncategorized

Branding at Birth: How Young is Too Young for Marketing?

Did you see the recent article in Adweek about efforts by major consumer marketers like Disney to establish brand preferences in children ages 0-3? The Next Great American Consumer by Brian Braiker provides a fascinating look at this development. Braiker says branding at birth is “a trend—fueled in part by the growth of digital devices—toward aggressively targeting a demographic that didn’t exist, in marketers’ eyes, until recently: infants to 3-year-olds. By getting their logos and iconic characters in front of babies—even those with still-blurry eyesight—they hope to establish brand-name preference...

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by jeangianfagna
July 29, 2011
Creative Marketing Campaigns Marketing Strategy Uncategorized

How to Tell Your Branding Story in Your Product

There’s more to effective product branding and marketing than putting a logo on a label or box. Telling a brand story through well-crafted marketing copy can capture the essence of a brand. And building those brand messages into the physical product itself can reinforce the brand’s value proposition every time the product is used. Here are three consumer product marketers who are doing this brilliantly, and some branding advice for your smart marketing strategy. ...

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by jeangianfagna
May 31, 2011
Marketing Strategy Uncategorized

6 Factors that Set Great Brands Apart

Every smart marketer knows the importance of branding. A strong brand differentiates your company from competitors, conveys the highest value you deliver, and serves as an implicit promise to your customers of what your organization stands for. But what’s the difference between a good brand and a truly great one? How do you create a brand identity that’s so powerful, it becomes one of your most valuable assets -- and the centerpiece of a smart marketing strategy? Here are six factors that separate the best brands from the rest, and examples of...

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by jeangianfagna
May 11, 2011
Advertising Creative Marketing Campaigns Marketing Strategy Uncategorized

Can Your Marketing Campaign Pass the “Huh?” Test?

A marketer has a few seconds at best to engage the audience in an ad or marketing message. But many marketers forget this simple fact when they develop marketing campaigns using elaborate or confusing creative concepts. When the audience’s reaction to an ad is “Huh?” instead of “Wow!,” it’s a painful waste of marketing resources. Here are three examples of advertising and marketing campaigns that fail the “Huh?” test – and three tips to avoid making mistakes like this in your smart marketing strategy. ...

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by jeangianfagna
April 29, 2011
Advertising Creative Marketing Campaigns Marketing Strategy Uncategorized

How Cleveland Marketing Agencies are Winning Big Accounts

You’d expect marketing agencies on Madison Avenue and Michigan Avenue to be producing world-class work for big companies. But how about marketing agencies in Cleveland, Ohio? Major marketers can choose agencies anywhere in the world, yet more and more are selecting marketing teams in Northeast Ohio. Top executives from three regional agencies and a large Midwestern bank explained why global brands and other market leaders are “Choosing Cleveland” at a NOCA (Northeast Ohio Communications Advocates) Forum at the Cleveland Plain Dealer on April 27. Here’s how these local firms are landing prestigious accounts...

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by jeangianfagna
March 29, 2011
Advertising Marketing Campaigns Marketing Strategy Uncategorized

New Prospect, Bad Client? 7 Red Flags for Marketing Agencies

Every advertising and marketing agency is in a constant search for new business. But as a marketing agency president, I’ve learned the hard way that not all prospects should become clients. Even if you're a marketing agency looking to grow, sometimes it's smarter to walk away from prospective new business than enter into a bad relationship. How do you know when to stay or go?Here are 7 warning signs that a new prospect could become a bad client for your marketing agency....

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by jeangianfagna
March 17, 2011
Marketing Strategy Uncategorized

How Cleveland is Regaining its Marketing Mojo

Can Cleveland, Ohio – the city that rocks, but has struggled in recent years with population decline and the economic downturn – capitalize on its extraordinary assets and regain its marketing mojo? The answer is an emphatic yes, according to executives representing the region’s health and medical community, film industry, convention and visitors bureau, and professional and amateur sports. These leaders shared insights on how to tell Cleveland’s story at a presentation on “Marketing Cleveland” on March 15 at Executive Caterers of Landerhaven. Here are highlights from their comments and my views...

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by jeangianfagna
March 15, 2011
Advertising Creative Marketing Campaigns Marketing Strategy Uncategorized

#FAIL: The 11 Most Overused Creative Themes in Marketing

A fresh creative concept is crucial for effective advertising and a smart marketing strategy. But too many advertising and marketing campaigns recycle the same, tired creative themes and copy phrases over and over and over. This is more than annoying. It’s a guaranteed audience turn-off and a misuse of the marketer’s resources. Here’s the 2011 edition of my annual list of the most overused creative themes in marketing. How many do you recognize?...

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by jeangianfagna
March 1, 2011
B2B Marketing Creative Direct Marketing Marketing Campaigns Marketing Strategy Social Media Uncategorized

40 Questions for a Smarter Marketing Strategy

Are you getting a good return on your investment in marketing? Could it be better? One way to find out is to conduct a top-to-bottom review of your entire marketing plan to determine what’s working and what isn’t. This process is sometimes called a marketing audit. I’m often asked to guide audits as an independent marketing consultant and I recently shared advice on how to do an audit effectively. What specific factors should you assess in a marketing audit? Here are 40 questions I recommend for evaluating the effectiveness of your marketing and...

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by jeangianfagna
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