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Branding Tag

Gianfagna Strategic Marketing / Posts tagged "Branding" (Page 6)

10,000 Subscribers: How a Marketing Blogger Achieved Success

Blogging is one of the most powerful ways to market your company. But only a few of the 156 million people who are publishing blogs achieve a big following. One is Chris Brown, owner of Marketing Resources & Results, a full-service marketing consulting firm in Northeast Ohio that helps companies attract new customers. Chris has published the blog Branding & Marketing since 2006. She’s written more than 900 articles on marketing strategy, marketing tactics, branding, social media, and market research. Last week, she reached a major blogging milestone: 10,000 subscribers. In this interview...

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6 Factors that Set Great Brands Apart

Every smart marketer knows the importance of branding. A strong brand differentiates your company from competitors, conveys the highest value you deliver, and serves as an implicit promise to your customers of what your organization stands for. But what’s the difference between a good brand and a truly great one? How do you create a brand identity that’s so powerful, it becomes one of your most valuable assets -- and the centerpiece of a smart marketing strategy? Here are six factors that separate the best brands from the rest, and examples of...

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How Cleveland Marketing Agencies are Winning Big Accounts

You’d expect marketing agencies on Madison Avenue and Michigan Avenue to be producing world-class work for big companies. But how about marketing agencies in Cleveland, Ohio? Major marketers can choose agencies anywhere in the world, yet more and more are selecting marketing teams in Northeast Ohio. Top executives from three regional agencies and a large Midwestern bank explained why global brands and other market leaders are “Choosing Cleveland” at a NOCA (Northeast Ohio Communications Advocates) Forum at the Cleveland Plain Dealer on April 27. Here’s how these local firms are landing prestigious accounts...

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40 Questions for a Smarter Marketing Strategy

Are you getting a good return on your investment in marketing? Could it be better? One way to find out is to conduct a top-to-bottom review of your entire marketing plan to determine what’s working and what isn’t. This process is sometimes called a marketing audit. I’m often asked to guide audits as an independent marketing consultant and I recently shared advice on how to do an audit effectively. What specific factors should you assess in a marketing audit? Here are 40 questions I recommend for evaluating the effectiveness of your marketing and...

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Which Super Bowl Ads Were a Smart Marketing Strategy?

Super Bowl XLV is history and so is the advertising that generated so much buzz and discussion before, during, and now, after the game. Best and worst ad lists are everywhere after a Super Bowl, and there generally is agreement among marketing experts about the winners and losers. But when you look more closely at Super Bowl ads, a smart marketer has to wonder about their strategic marketing value. According to the Wall Street Journal, marketers spent $2.8 million to $3 million for a 30-second spot during this year's matchup. Did the...

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10 Lessons for Blogging Success: Year 1 as a B2B Blogger

Blogging is a powerful marketing tool and an increasingly popular tactic in a smart marketing strategy, especially for business-to-business (B2B) marketers. I know, because I launched this blog to promote my Cleveland-based marketing consulting business exactly a year ago. Here are 10 lessons I’ve learned in my first year as a B2B blogger and three ways blogging has boosted my business. ...

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Want Better Marketing Results? Audit Your Marketing Strategy

What’s the best way to maximize the return on your marketing investment? Take a step back from your day-to-day marketing projects and conduct a marketing audit. A marketing audit is a top-to-bottom assessment of your entire marketing program, from branding to tactics. The beginning of a new year or the start of a new budget period is an ideal time to do it. How do you conduct a marketing audit? And how can an audit help you develop a smart marketing strategy? Here are some answers. ...

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10 Marketing Questions to Ask Before Changing Your Company Name

Are you thinking about renaming your company? A new name can help your customers, prospects, and competitors see you in a new light. It also can help you make a splash in the marketplace and get media attention. But changing your company name is a major undertaking that requires substantial marketing resources. Before you take the plunge, you must be sure you have the right name and a smart marketing strategy to deploy it. Here are 10 strategic marketing questions to ask yourself when selecting a new name for your...

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How to Select a New Logo: A Checklist for Branding Success

If you’re launching a new company, changing your company name, or revamping your brand identity, selecting a new logo will be one of your most important marketing decisions. The logo is the most visible element of your brand identity and the foundation of a smart marketing strategy. A great logo gets attention, sets you apart from competitors, and solidifies your position in the marketplace. A poor logo makes a permanently bad impression on prospects and confuses people about what your brand stands for. Here's a checklist of seven factors to...

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