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Gianfagna Strategic Marketing / Posts tagged "Creative"
How to Market to Millennials | Gianfagna Strategic Marketing Cleveland

Marketing to Millennials: Why Core Values are Key to Success

If you sell products or services to millennials – the 70 million Americans born between 1982 and 1999 – understanding the core values and experiences they share as a generation is crucial to success. Chuck Underwood, who helped develop and popularize the field of generational study, recently offered fascinating insights on generational marketing in a presentation to the American Advertising Federation in Cleveland. Here’s why viewing your marketing and advertising through a generational values lens  -- especially if your target market is millennials – is so important to a smart marketing strategy. America’s...

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7 Ways to Avoid Overcommitting with Marketing

Even if you have the budget to execute marketing projects and a marketing agency standing by to help, there’s another factor that can impact your success: Your internal marketing bandwidth. Someone on your team has to make all that marketing happen -- and it's easy to get in over your head. Here’s how to prevent this problem in your smart marketing strategy....

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When Bad Data Happens to Good Direct Mail

Customer and prospect data drives direct mail marketing. Data that’s outdated, inaccurate, or poorly processed can turn a good direct mail campaign into a wasted opportunity. Here are two examples of excellent mailings that failed because smart marketers that are usually highly skilled users of the channel relied on the wrong data....

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Why the Verizon Rep’s Sprint Defection is Smart Marketing

“Can you hear me now?” Without thinking, you can probably picture the person speaking and know the reason why. It’s the spokesman from Verizon’s old advertising campaign demonstrating via countless ads in many different locations the power of Verizon’s vast nationwide network. It’s a tribute to Verizon’s marketing team and agency that this phrase became iconic for Verizon’s network reliability. Which makes it even more impactful from a marketing standpoint that Mr. Can-You-Hear Me-Now himself, Paul Marcarelli, has switched to Verizon competitor Sprint. In the new Sprint campaign, Marcarelli quickly dismisses Verizon’s position as...

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10 Reasons to Create Your Next Ad Campaign in Cleveland

Are you looking to create a great advertising campaign for your organization? Come to Cleveland. While we’re not Madison Avenue or even Michigan Avenue, some of the best advertising and marketing campaigns in America are being produced in Northeast Ohio. Here are 10 reasons why Cleveland, Ohio is a terrific advertising town and a great place to create and execute a smart marketing strategy....

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Is that Super Bowl Ad a Smart Marketing Strategy?

The Super Bowl is marketing nirvana for advertisers. Not only is it the most-viewed TV program of the year, but viewers are almost as interested in the ads as the game. But how do you know if a Super Bowl ad will be a winner -- and a smart marketing strategy? Here's my annual guide for how to evaluate the marketing effectiveness of Super Bowl advertising....

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