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Gianfagna Strategic Marketing / Posts tagged "CRM"
Business News Client Communication | Gianfagna Strategic Marketing

Big News: How to Tell Clients about Changes to Your Business

At some point, almost every business has important news to share with clients about major changes. Communicating big news is a pivotal moment in the customer relationship and it’s essential to do it right. Here are 12 tips for delivering important news to clients about your business from B2B marketing consultant Jean Gianfagna....

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Essential Marketing | Gianfagna Marketing Cleveland

5 New Rules and 5 Proven Principles for Marketing Success

In this new, technology-driven world of marketing, do the proven principles of marketing strategy still apply? Or are there new rules for marketing success? Here are five new marketing rules created by the enormous impact of technology plus five time-tested marketing principles -- and the reasons to consider both in a smart marketing strategy....

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Modern E-Newsletters | Smart Marketing Cleveland Ohio

Old School No More: Why E-Newsletters are Back in Marketing

Email newsletters used to be part of almost every organization’s marketing strategy. Then blogging and social media came along and e-newsletters lost their luster. Many marketers stopped producing them. But as more and more companies embrace content marketing and customer relationship management, marketers are rediscovering the value of e-newsletters. In part one of a two-part post, here’s why an e-newsletter can be a powerful tool in a smart marketing strategy and some tips for e-newsletter success. Out of the Trash Heap and into Your Inbox When web technology created dynamic new channels for communications,...

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Content Marketing Expert Joe Pulizzi Shares Strategy Tips

Content marketing is essential to every smart marketing strategy. But what exactly is content marketing? And how do you do it right? The world’s expert on content marketing is right here in Cleveland: Joe Pulizzi, founder of the Content Marketing Institute, publisher of Chief Content Officer, noted author of a new book, and the genius behind Content Marketing World, the biggest global conference for content marketing practitioners. Pulizzi shared tangible steps to take in 2014 with content marketing at a recent meeting of the American Advertising Federation-Cleveland. Here’s what he had to...

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Web Tracking | Gianfagna Marketing Cleveland

From Cookies to Creepy: Is Marketing Tracking Going Too Far?

Remember when “cookies” on websites were controversial? People used to be uncomfortable having cookies track their activities on the web. But cookies are nothing compared to the tracking technology available to marketers today. Sophisticated tools enable marketers to follow your every move online and even in real life in a retail store. Having such in-depth customer knowledge and the ability to pinpoint prospects so precisely is a marketer’s dream – but some of the latest technology makes me wonder if we’re on the verge of going too far. Here are some thoughts on the...

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A Peek Inside the C-Suite: CMOs Re-define Marketing’s Role

Chief marketing officers at top companies are using customer insights and passion to build brand equity and increase the strategic value of marketing within their companies, according to new research by Dr. Rachel Talton, an award-winning marketing and branding consultant, researcher, and author in Cleveland, Ohio. Here’s what Talton has learned about today’s CMOs and some tips for how marketing agencies can help clients create smarter marketing strategies....

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