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Customer Relationships Tag

Gianfagna Strategic Marketing / Posts tagged "Customer Relationships" (Page 6)
May 24, 2012
Direct Marketing Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized

11 Days, 11 Emails: A Lesson in Marketing Overload from Loft

Retail marketers often use email to promote sales and events to customers and prospects that have opted in to receive email communication. It’s a smart marketing strategy when it’s done right. But when it’s done wrong – especially when it’s overdone – retail email marketing can annoy the customer and ruin the relationship, particularly when the customer is new. Case in point: Ann Taylor Loft. Here’s how this retailer bombarded a new customer with 11 emails in the first 11 days of the relationship and provided a powerful example of...

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by jeangianfagna
May 18, 2012
B2B Marketing Marketing Strategy Sales Strategy Uncategorized

Make ‘em Love You: 10 Ways to Be the Client’s Go-To Supplier

External suppliers are critical to the success of nearly every business. Some vendors become trusted partners. Others have good intentions but struggle to deliver. A few fail so miserably they’ll never get a second chance. What makes a great client-vendor relationship? Here are some insights and 10 tips for becoming your client’s favorite vendor....

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by jeangianfagna
March 29, 2012
B2B Marketing CRM Marketing Strategy Sales Strategy Uncategorized

B-to-B Marketing: The Power of the Personal Note

There’s a simple business communication tactic that can have a huge impact on how your clients and prospects feel about you and your organization: The handwritten personal note. Here’s why personal notes are so effective in building strong client relationships and six tips for using personal notes in your smart marketing strategy. ...

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by jeangianfagna
January 31, 2012
B2B Marketing CRM Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized

5 Lessons from My UPS Guy: How to Create Loyal Customers

One of the most difficult marketing challenges is differentiating a service business from its competitors. One strategy is to market the knowledge and experience of the firm’s employees. Another is to focus on how the firm's employees make customers feel. Case in point: Tom, my UPS delivery guy. Here are 5 lessons in how to create loyal customers from a UPS driver in Cleveland....

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by jeangianfagna
Customer Testimonials in Marketing | Gianfagna Strategic Marketing Ohio
December 5, 2011
Advertising B2B Marketing Creative Marketing Campaigns Marketing Strategy Uncategorized Websites

10 Ways to Get Great Client Testimonials for B2B Marketing

There’s nothing more powerful in marketing than a testimonial from your customers about the value of your products or services. That’s why so many smart marketers, especially companies that sell business-to-business (B2B) professional services, use client testimonials in their advertising, sales presentations, brochures, and websites. So how do you get a client to give you a great testimonial for your marketing campaigns? Follow these 10 tips....

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by jeangianfagna
Branding Preferences in Young Children | Smart Marketing Cleveland
October 13, 2011
Advertising Marketing Campaigns Marketing Strategy Social Media Uncategorized

Branding at Birth: How Young is Too Young for Marketing?

Did you see the recent article in Adweek about efforts by major consumer marketers like Disney to establish brand preferences in children ages 0-3? The Next Great American Consumer by Brian Braiker provides a fascinating look at this development. Braiker says branding at birth is “a trend—fueled in part by the growth of digital devices—toward aggressively targeting a demographic that didn’t exist, in marketers’ eyes, until recently: infants to 3-year-olds. By getting their logos and iconic characters in front of babies—even those with still-blurry eyesight—they hope to establish brand-name preference...

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by jeangianfagna
Importance of Marketing with Social Media | Smart Marketing Ohio
September 30, 2011
Marketing Campaigns Marketing Strategy Social Media Uncategorized

How to Get Your Company Excited about Social Media Marketing

How many times have people at your company told you that they just don’t “get” social media – or understand why your company needs to join Justin Beiber and Lady Gaga on Facebook, YouTube, and Twitter? These aren’t just idle comments. Misconceptions about social media can hurt your brand and hamper your ability to compete in your marketplace by limiting your company’s participation in the social media dialogue. And if the people who hold those misconceptions also control the marketing budget, alarm bells should be ringing in the marketing...

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by jeangianfagna
June 27, 2011
CRM Marketing Campaigns Marketing Strategy Social Media Uncategorized

Shut Up, Already: How Over-Marketing Kills Relationships

Permission-based marketing is now at the heart of relationships between companies and their customers and prospects. People opt-in to receive your emails, like your company on Facebook, subscribe to an RSS feed from your website or your channel on YouTube, or follow you on Twitter or LinkedIn. But having permission to market to someone isn’t a license to bombard them with marketing messages. In fact, not knowing when to shut up is a classic marketing mistake. Here’s how over-marketing can kill a customer or prospect relationship and 7 ways to avoid this...

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by jeangianfagna
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