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Data-Driven Marketing Tag

Gianfagna Strategic Marketing / Posts tagged "Data-Driven Marketing"

Webinar Invitation: Using a CRM System for Smarter Marketing

A versatile, robust CRM solution is the best way to store, manage, and use customer data for your sales and marketing efforts. But many B2B marketers who invest in a CRM system fail to fully capitalize on its marketing potential. Gianfagna Strategic Marketing, Inc. and InfoGrow Corporation will present a free webinar on CRM Best Practices: Using Your CRM System for Smarter Marketing on August 2, 2017 from 2-2:30 p.m.   Jean Gianfagna, agency President, will co-present the webinar with Bob Sullivan, President of InfoGrow. Jean is a leading B2B marketing strategy consultant in...

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When Bad Data Happens to Good Direct Mail

Customer and prospect data drives direct mail marketing. Data that’s outdated, inaccurate, or poorly processed can turn a good direct mail campaign into a wasted opportunity. Here are two examples of excellent mailings that failed because smart marketers that are usually highly skilled users of the channel relied on the wrong data....

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Essential Marketing | Gianfagna Marketing Cleveland

5 New Rules and 5 Proven Principles for Marketing Success

In this new, technology-driven world of marketing, do the proven principles of marketing strategy still apply? Or are there new rules for marketing success? Here are five new marketing rules created by the enormous impact of technology plus five time-tested marketing principles -- and the reasons to consider both in a smart marketing strategy....

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The Best & Worst of Agent/Dealer Direct Mail: 2 Case Studies

Direct mail is a common marketing tactic for supporting dealers and agents who sell consumer products and services. Using geographically targeted data, the home office or corporate headquarters sends direct mail to prospects with content personalized to the local dealer or agent. When it works, it can be marketing dynamite. Effective agent/dealer campaigns generate leads from qualified buyers, drive retail traffic, and make the phones ring. When it fails, it can be a disaster. Campaigns that miss the mark irritate prospects, waste the marketer’s money, and wind up in the trash. Here are...

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B2B Marketing Strategy: 10 Goals that Belong in Every Plan

The most important step in developing a business-to-business marketing strategy is the first one: Setting your goals. Why are you investing in marketing? What do you want that investment to achieve for your business? For B2B marketers, the answer to these questions can be surprisingly straightforward. In fact, in my experience as a B2B marketing consultant, there are 10 critical goals that apply to almost every B2B marketing strategy, whether you’re selling manufactured products, professional services, or commodities. Here are the 10 goals that belong in a smart B2B marketing...

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7 Reasons Banks Fail at B2B Direct Marketing

Banks are spending big money marketing products and services to small businesses via direct mail. Most of these direct marketing campaigns are terrible. Here are seven reasons why so many banks fail at B2B direct marketing and some lessons for your smart marketing strategy....

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AT&T Tries Every Trick in the Direct Mail Book for U-verse

Direct mail is a proven tactic for cross-selling products and services. But how much is too much cross-selling direct mail? Especially when it's promoting the same product – over and over and over? AT&T is investing vast direct marketing resources to sell U-Verse to wireless customers. Here’s a profile of AT&T's very aggressive cross-sell direct mail campaign and four lessons for your smart marketing strategy....

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