Got a tight marketing budget? Here are 13 easy ways to promote your product or business without spending a lot of money. Some have more impact than others, but all are marketing tactics nearly anyone can deploy in a small-budget, smart marketing strategy.

Many marketers are jumping into Facebook with both feet, but others are hesitating. Should Facebook be part of your marketing strategy? Here are five factors to consider when taking the first step – a company Facebook page — and helpful resources to do it right.