Are you getting the results you want from your website?

Whether you’re a business-to-business (B2B) or business-to-consumer (B2C) marketer, a great website is essential for a smart marketing strategy.

Here are 10 ideas to boost the marketing value of your website through higher traffic, better search engine rankings, and more effective engagement with your customers and prospects.

Nearly every marketing consultant is advising their clients to create a blog. Why? Because blogging is one of the best ways to increase website traffic and improve search engine rankings.

But let’s be honest: Blogging can be a big commitment. A smart marketer has to ask, is it worth the time and effort? Can someone prove that it really works? And what can you do to increase your odds of success, especially if you’re in business-to-business (B2B) marketing?

Here’s how traffic to my website skyrocketed in one year thanks to the addition of a blog, and four lessons from this blogging case study for your smart marketing strategy.

Smart business-to-business (B2B) marketers work hard to create and keep great relationships with their clients.

In my last post, I shared the story of how a new B2B sales rep nearly destroyed a 10-year client relationship with my marketing agency by making six crucial mistakes in the first meeting.

But transitioning a legacy client to a new sales rep doesn’t have to be a sales minefield. When handled well, assigning a new rep to a key account can be an opportunity to increase the client’s satisfaction and boost sales.

Here are 10 things a new sales rep can do to ensure a smooth transition and earn a long-time client’s trust.

If you break into a cold sweat at the thought of walking into a business networking event as a complete stranger, you’re not alone.

Networking is essential to building and growing a business, especially for business-to-business (B2B) marketers who participate in professional associations and trade shows.

But it takes skill and experience to feel confident in a networking situation, and it takes careful planning to capitalize on the value of networking for lead generation.

Here’s what I’ve learned about personal marketing and successful networking at B2B events, and 21 tips you can use to make networking a powerful component of your smart marketing strategy.

Blogging is a powerful marketing tool and an increasingly popular tactic in a smart marketing strategy, especially for business-to-business (B2B) marketers. I know, because I launched this blog to promote my Cleveland-based marketing consulting business exactly a year ago. Here are 10 lessons I’ve learned in my first year as a B2B blogger and three ways blogging has boosted my business.

Are you ready to add social media to your smart marketing strategy? Get off to a good start and position yourself and your company for social media success with these six tips.

Do you market products and services to businesses? If large companies are your target market, it can be tough to break in as a new supplier. Here are 10 tips for a smart sales and marketing strategy that can help you land a big client.

Social media is all the rage in marketing, and with good reason. Just look at the numbers. Can you think of any other communications platform with more than half a billion users like Facebook? Or another forum where more than 90 million messages are posted every day, like Twitter? As people have flocked to social media, so have marketers. But new research by DDB Worldwide and Opinionway Research published in eMarketer reveals a surprising fact: The driving force behind social media success is outreach by brand marketers via campaigns in traditional marketing channels. Here’s what the study showed, and why this insight could be important to your smart marketing strategy.

Got a tight marketing budget? Here are 13 easy ways to promote your product or business without spending a lot of money. Some have more impact than others, but all are marketing tactics nearly anyone can deploy in a small-budget, smart marketing strategy.

Many marketers are jumping into Facebook with both feet, but others are hesitating. Should Facebook be part of your marketing strategy? Here are five factors to consider when taking the first step – a company Facebook page — and helpful resources to do it right.