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Gianfagna Strategic Marketing / Posts tagged "Market Research"

A Peek Inside the C-Suite: CMOs Re-define Marketing’s Role

Chief marketing officers at top companies are using customer insights and passion to build brand equity and increase the strategic value of marketing within their companies, according to new research by Dr. Rachel Talton, an award-winning marketing and branding consultant, researcher, and author in Cleveland, Ohio. Here’s what Talton has learned about today’s CMOs and some tips for how marketing agencies can help clients create smarter marketing strategies....

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Why Listening is the Most Powerful Skill in Marketing

A successful career in marketing requires many skills, such as copywriting, graphic design, and project management. But there’s one skill everyone in marketing needs to master, no matter what their role: Listening. Here’s why listening is essential for marketing success and 10 tips for doing it better....

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Marketing Insights: How the Class of 2016 Sees the World

If you sell to college students, the annual Beloit College Mindset List is a must-read. Each year, Beloit’s researchers profile the cultural touchstones that shape the lives of students entering college. It’s a critically important tool for marketers who sell to this influential demographic. Here are some insights from the 2016 Beloit Mindset List for your smart marketing strategy....

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