Have you seen the new “Ship My Pants?” ad campaign from Kmart?
The TV spot is a viral sensation with nearly 16 million YouTube views. It’s been featured on CNN and The Today Show and it’s everywhere on social media.
But just imagine the discussion that took place at Kmart when the company’s ad agency, Draftfcb Chicago, proposed an idea that sounds a lot like what happens when you don’t have time to make it to the bathroom.
When is “edgy” marketing over the edge? Would you have said yes to “ship my pants?”
Sometimes it’s hard to know where to draw the creative line in marketing. Here are 10 tips for your smart marketing strategy.Read More...