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Marketing Agency Tag

Gianfagna Strategic Marketing / Posts tagged "Marketing Agency"

When Does “Edgy” Marketing Go Over the Edge?

Have you seen the new “Ship My Pants?” ad campaign from Kmart? The TV spot is a viral sensation with nearly 16 million YouTube views. It’s been featured on CNN and The Today Show and it’s everywhere on social media. But just imagine the discussion that took place at Kmart when the company’s ad agency, Draftfcb Chicago, proposed an idea that sounds a lot like what happens when you don’t have time to make it to the bathroom. When is “edgy” marketing over the edge? Would you have said yes to “ship my...

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Should You Hire that Marketing Agency? 7 Questions to Ask

Choosing a marketing agency to help you develop and execute a smart marketing strategy is a critical decision for your business. But how do you know if a new agency is right for you? And how can you avoid making a mistake? Here’s some advice for advertisers about evaluating agencies, from my experience on the agency side and as a former client....

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Why There’s a QR Code on Your Banana

QR codes – those funny-looking, square-shaped symbols with pixelated, black-and-white patterns – are showing up everywhere in advertising, signage, and product packaging. I even found a QR code on my Dole banana this morning, advertising the movie Madagascar 3. Our Cleveland, Ohio marketing agency is now using QR codes in nearly all marketing campaigns we create for our clients. Here’s why QR codes are becoming ubiquitous in marketing and 7 tips for using QR codes in your smart marketing strategy....

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