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Marketing Campaigns Tag

Gianfagna Strategic Marketing / Posts tagged "Marketing Campaigns" (Page 12)

Is It Time to Tune-Up Your Company’s Logo?

Your company's logo is the most visible element of your brand identity. But if your logo is more than five years old – or if there’s been a significant change in your mission, core services, customer base, or marketing strategy since your logo was developed – your logo may be due for a tune-up. Here’s how to evaluate and update your company logo to support a smart branding strategy. ...

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Developing a Marketing Plan: 5 Key Planning Questions

Marketing is the process of delivering messages to influence peoples’ perceptions and behavior as they relate to a specific product or service. It’s all the activity that drives a customer to interact with your business. Successful marketing requires a strategy. But before you start writing your marketing plan, you need information and insight. Here are five basic factors every marketer should take the time to assess to create the foundation for a smart marketing strategy: Your customers: Who buys from you, and why? Chances are, your best prospects look just like your best customers....

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A New Resource for Smarter Marketing

Welcome to Smart Marketing Strategy, a new resource to help you develop and execute more effective marketing plans and campaigns. I’m Jean Gianfagna, president of Gianfagna Strategic Marketing in Cleveland, Ohio. I’ve spent more than 30 years developing marketing strategies and creative marketing campaigns for some of the nation’s top business and consumer marketers. During that time, I’ve seen dramatic changes in the technology available to deliver marketing messages. But no matter how much the channels change, the fundamentals of great marketing are still the same. A great ad can’t sell a bad product. Flashy...

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