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Marketing Campaigns Tag

Gianfagna Strategic Marketing / Posts tagged "Marketing Campaigns" (Page 5)

Is That Super Bowl Ad a Smart Marketing Strategy?

The Super Bowl is the most-watched event on live television. Marketers spend millions to buy 30-second ads. But many of those ads will fail. How can you tell if a Super Bowl ad is a smart marketing strategy? Here's an encore post about to evaluate the marketing effectiveness of Super Bowl advertising from my viewpoint as a marketing consultant. I'll be tweeting comments throughout the game; follow me on Twitter: @jeangianfagna...

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Content Marketing Expert Joe Pulizzi Shares Strategy Tips

Content marketing is essential to every smart marketing strategy. But what exactly is content marketing? And how do you do it right? The world’s expert on content marketing is right here in Cleveland: Joe Pulizzi, founder of the Content Marketing Institute, publisher of Chief Content Officer, noted author of a new book, and the genius behind Content Marketing World, the biggest global conference for content marketing practitioners. Pulizzi shared tangible steps to take in 2014 with content marketing at a recent meeting of the American Advertising Federation-Cleveland. Here’s what he had to...

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Mocking or Mean? When Ads Go Too Far to Be Funny

One of the most common creative approaches in advertising is making fun of someone or something. When it’s on point, an ad that mocks can engage and entertain. But when it goes too far, it feels mean, casting the marketer in a bad light and unsettling the audience. How do you know when funny goes too far in advertising? Here are five tips for developing a creative approach for your smart marketing strategy that mocks without being mean....

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10 Bad Marketing Habits to Break in the New Year

ven the best marketers can find themselves stuck in bad habits – harmful behaviors that limit the effectiveness of marketing campaigns and waste valuable marketing resources. Like breaking any bad habit, the New Year is a good time to make a fresh start. Here are 10 ways you could be hurting your marketing and recommendations for a better approach from a Cleveland, Ohio marketing consultant....

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“Be Different!” How a Cleveland Marketer Keeps It Creative

Dan Malley is a third-generation chocolatier in Cleveland, Ohio with 21 bright pink and green retail candy stores across the region. He’s also one of the area’s most creative marketers. Here’s how a savvy retailer in Cleveland consistently comes up with fresh ideas for a smart marketing strategy....

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7 Smart Reasons to Use Catalogs in B2B Product Marketing

Before the web, marketers of business products relied on direct mail catalogs as their primary selling tools. But now everyone shops online. In a web-based world, do B2B product marketers still need print catalogs? Yes: Here are seven reasons why print catalogs continue to play an essential role in a smart marketing strategy for marketers of business products....

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Association Membership Marketing: 12 Steps for Success

Member acquisition is a constant challenge and a top priority for most trade associations. Who do you target? How do you reach prospective members? And how do you convince them to join your organization? Here’s how the American Advertising Federation-Cleveland (AAF-CLE) developed a successful membership marketing strategy and campaign that exceeded its goals and laid the foundation for future member acquisition....

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