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Gianfagna Strategic Marketing / Posts tagged "Marketing Consultant" (Page 3)
Sales Presentation Success | Gianfagna Strategic Marketing Ohio

Sales Pitch Fails: 7 Errors to Avoid in Your Next Presentation

You’re about to make a sales presentation to a prospective customer. You have the right experience, the right products and services, and competitive pricing. You’re an ideal fit for the customer’s needs. This should be a winning sales formula. But too often, it isn’t, because vendors make dumb mistakes during presentations that cost them the business. Here are seven things NOT to do when making a sales pitch to a prospect....

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B2B Marketing Strategy: 10 Goals that Belong in Every Plan

The most important step in developing a business-to-business marketing strategy is the first one: Setting your goals. Why are you investing in marketing? What do you want that investment to achieve for your business? For B2B marketers, the answer to these questions can be surprisingly straightforward. In fact, in my experience as a B2B marketing consultant, there are 10 critical goals that apply to almost every B2B marketing strategy, whether you’re selling manufactured products, professional services, or commodities. Here are the 10 goals that belong in a smart B2B marketing...

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Marketing Tips: How to Create an Effective E-Newsletter

Once cast aside as an old-school marketing tactic, email newsletters are making a comeback as a powerful channel for supporting content marketing and customer relationship management, especially for business-to-business marketers. In part two of a two-part blog post, here are 10 tips for creating a successful e-newsletter that your customers, prospects, and colleagues will welcome in their in-boxes. Treat your newsletter like a real publication. Develop an editorial plan and schedule. Outline several months’ worth of content. Appoint an editor who’s a skilled writer. Create a professionally designed header and an...

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B2B Marketing Strategy: 7 Ways to Sell to Influencers

One of the trickiest aspects of business-to-business marketing is selling to influencers – people who are not end-users of a product or service but whose opinions influence the purchasing decision. Here are seven tips for marketing and selling to influencers in a smart B2B marketing strategy....

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6 Reasons to Use Your Own Name in Your Company’s Branding

Building your company’s brand around your name can be a smart marketing strategy, especially for professional services companies. Here are six reasons why it’s smart to name your company after yourself, three ways it can be problematic, and some tips for branding success....

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Is That Super Bowl Ad a Smart Marketing Strategy?

The Super Bowl is the most-watched event on live television. Marketers spend millions to buy 30-second ads. But many of those ads will fail. How can you tell if a Super Bowl ad is a smart marketing strategy? Here's an encore post about to evaluate the marketing effectiveness of Super Bowl advertising from my viewpoint as a marketing consultant. I'll be tweeting comments throughout the game; follow me on Twitter: @jeangianfagna...

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Mocking or Mean? When Ads Go Too Far to Be Funny

One of the most common creative approaches in advertising is making fun of someone or something. When it’s on point, an ad that mocks can engage and entertain. But when it goes too far, it feels mean, casting the marketer in a bad light and unsettling the audience. How do you know when funny goes too far in advertising? Here are five tips for developing a creative approach for your smart marketing strategy that mocks without being mean....

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