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Marketing Resources Tag

Gianfagna Strategic Marketing / Posts tagged "Marketing Resources" (Page 3)

A New Resource for Smarter Marketing

Welcome to Smart Marketing Strategy, a new resource to help you develop and execute more effective marketing plans and campaigns. I’m Jean Gianfagna, president of Gianfagna Strategic Marketing in Cleveland, Ohio. I’ve spent more than 30 years developing marketing strategies and creative marketing campaigns for some of the nation’s top business and consumer marketers. During that time, I’ve seen dramatic changes in the technology available to deliver marketing messages. But no matter how much the channels change, the fundamentals of great marketing are still the same. A great ad can’t sell a bad product. Flashy...

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