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Marketing Strategy Tag

Gianfagna Strategic Marketing / Posts tagged "Marketing Strategy" (Page 6)
Media Marketing Strategies | Smart Marketing Cleveland
January 7, 2015
Advertising B2B Marketing Direct Marketing Marketing Campaigns Marketing Strategy Public Relations Uncategorized

Paid, Owned & Earned Media: Why Marketers Need All Three

The term “media” used to have a simple definition in marketing: "Media" were the paid advertising channels marketers used to deliver promotional messages to prospects. But today’s definition of "media" is decidedly different. If fact, there are three kinds of media that belong in a marketing plan: Paid, owned, and earned media. Here’s what "media" means today and why paid, owned, and earned media should be part of your smart marketing strategy. New Elements of a "Media" Plan When I studied advertising at Ohio University, my textbook defined a media plan as “the overall...

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by jeangianfagna
Sales Presentation Success | Gianfagna Strategic Marketing Ohio
November 19, 2014
B2B Marketing Marketing Strategy Sales Strategy Uncategorized

Sales Pitch Fails: 7 Errors to Avoid in Your Next Presentation

You’re about to make a sales presentation to a prospective customer. You have the right experience, the right products and services, and competitive pricing. You’re an ideal fit for the customer’s needs. This should be a winning sales formula. But too often, it isn’t, because vendors make dumb mistakes during presentations that cost them the business. Here are seven things NOT to do when making a sales pitch to a prospect....

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by jeangianfagna
October 23, 2014
B2B Marketing CRM Direct Marketing Marketing Campaigns Marketing Strategy Sales Strategy Social Media Uncategorized

B2B Marketing Strategy: 10 Goals that Belong in Every Plan

The most important step in developing a business-to-business marketing strategy is the first one: Setting your goals. Why are you investing in marketing? What do you want that investment to achieve for your business? For B2B marketers, the answer to these questions can be surprisingly straightforward. In fact, in my experience as a B2B marketing consultant, there are 10 critical goals that apply to almost every B2B marketing strategy, whether you’re selling manufactured products, professional services, or commodities. Here are the 10 goals that belong in a smart B2B marketing...

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by jeangianfagna
September 10, 2014
B2B Marketing Creative Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized

7 Reasons Banks Fail at B2B Direct Marketing

Banks are spending big money marketing products and services to small businesses via direct mail. Most of these direct marketing campaigns are terrible. Here are seven reasons why so many banks fail at B2B direct marketing and some lessons for your smart marketing strategy....

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by jeangianfagna
July 30, 2014
B2B Marketing CRM Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized Websites

Marketing Tips: How to Create an Effective E-Newsletter

Once cast aside as an old-school marketing tactic, email newsletters are making a comeback as a powerful channel for supporting content marketing and customer relationship management, especially for business-to-business marketers. In part two of a two-part blog post, here are 10 tips for creating a successful e-newsletter that your customers, prospects, and colleagues will welcome in their in-boxes. Treat your newsletter like a real publication. Develop an editorial plan and schedule. Outline several months’ worth of content. Appoint an editor who’s a skilled writer. Create a professionally designed header and an...

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by jeangianfagna
Modern E-Newsletters | Smart Marketing Cleveland Ohio
July 23, 2014
B2B Marketing Creative CRM Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized Websites

Old School No More: Why E-Newsletters are Back in Marketing

Email newsletters used to be part of almost every organization’s marketing strategy. Then blogging and social media came along and e-newsletters lost their luster. Many marketers stopped producing them. But as more and more companies embrace content marketing and customer relationship management, marketers are rediscovering the value of e-newsletters. In part one of a two-part post, here’s why an e-newsletter can be a powerful tool in a smart marketing strategy and some tips for e-newsletter success. Out of the Trash Heap and into Your Inbox When web technology created dynamic new channels for communications,...

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by jeangianfagna
June 16, 2014
Creative Direct Marketing Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized

AT&T Tries Every Trick in the Direct Mail Book for U-verse

Direct mail is a proven tactic for cross-selling products and services. But how much is too much cross-selling direct mail? Especially when it's promoting the same product – over and over and over? AT&T is investing vast direct marketing resources to sell U-Verse to wireless customers. Here’s a profile of AT&T's very aggressive cross-sell direct mail campaign and four lessons for your smart marketing strategy....

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by jeangianfagna
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