Ohio | Gianfagna Strategic Marketing

Creating a WordPress Website: 10 Tips & Tricks

June 12, 2013 By jeangianfagna Leave a Comment

re you creating a new website for your business? You may want to build it on WordPress. WordPress is a free blogging and content management system and a hugely popular website platform. More than 60 million sites are on WordPress, with 330 million visitors viewing 3.4 billion pages each month. We recently created WordPress sites for one of our clients and for our strategic marketing consulting firm in Cleveland. Here are some tips and tricks we learned about WordPress that could be helpful to your smart marketing strategy.

Filed Under: Advertising, B2B Marketing, Branding Strategy, Creative, Marketing Campaigns, Marketing Strategy, Social Media, Uncategorized, Websites Tagged With: Advertising, Blogging, Business-to-Business, Cleveland, Creative, Marketing Consulting, Marketing Strategy, Ohio, Websites

A Peek Inside the C-Suite: CMOs Re-define Marketing’s Role

April 16, 2013 By jeangianfagna Leave a Comment

Chief marketing officers at top companies are using customer insights and passion to build brand equity and increase the strategic value of marketing within their companies, according to new research by Dr. Rachel Talton, an award-winning marketing and branding consultant, researcher, and author in Cleveland, Ohio. Here’s what Talton has learned about today’s CMOs and some tips for how marketing agencies can help clients create smarter marketing strategies.

Filed Under: Advertising, Branding Strategy, CRM, Marketing Campaigns, Marketing Strategy, Uncategorized Tagged With: Advertising, Branding, Cleveland, CRM, Customer Loyalty, Customer Relationships, Market Research, Marketing Campaigns, Marketing Consulting, Marketing Expert, Marketing Plans, Marketing Strategy, Ohio

10 New Year’s Resolutions for Smart Marketers

December 19, 2012 By jeangianfagna Leave a Comment

At the beginning of a new year, most of us will resolve to live healthier lives and clean out our closets.

New Year’s resolutions also can extend to marketing – and many smart marketers use the turning of the calendar page to make some long-overdue changes to their marketing strategies.

Here are 10 resolutions to make your marketing more effective in the New Year.

Filed Under: Advertising, B2B Marketing, Branding Strategy, Direct Mail Marketing, Direct Marketing, Marketing Campaigns, Marketing Strategy, Sales Strategy, Social Media, Uncategorized, Websites Tagged With: Blogging, Business-to-Business, Cleveland, Customer Relationships, Data-Driven Marketing, Direct Mail, Facebook, Lead Generation, Marketing Campaigns, Marketing Consulting, Marketing Plans, Marketing Strategy, Ohio, Twitter, Websites

When a Blog Post Leads to Sudden Fame: 5 Tips for Marketers

October 22, 2012 By jeangianfagna 5 Comments

Blogging is a powerful marketing tactic in a smart marketing strategy. A blog lets you share your expertise and demonstrate your knowledge. Blogging is also vital for search engine optimization because it creates a constant stream of new, keyword-rich content for search engines.

Sometimes those keyword-rich blog posts lead to big-time notice. Case in point: My recent blog on political advertising in Ohio. Here’s how a blog post led to me being featured in a story by the Associated Press and five tips about blogging and publicity for your smart marketing strategy.

Filed Under: Advertising, Direct Mail Marketing, Direct Marketing, Marketing Strategy, Public Relations, Social Media, Uncategorized, Websites Tagged With: Blogging, Branding, Cleveland, Direct Mail, Direct Marketing, Marketing Strategy, Ohio, Public Relations, Social Media

Welcome to Ohio, the Eye of the Political Advertising Storm

September 17, 2012 By jeangianfagna 2 Comments

If you live in a solidly red or blue state, you may be seeing very little political advertising this presidential year.

But here in the Buckeye State, we are drowning in political ads for the presidential campaign and the U.S. Senate race between Sherrod Brown and Josh Mandel.

How bad is it? Here’s a snapshot of what life is like in Ohio and other swing states this election season – and some thoughts about whether this massive media buy is a smart marketing strategy.