Search
 

Ohio Tag

Gianfagna Strategic Marketing / Posts tagged "Ohio" (Page 4)

What’s Next in Digital Media? Answers from the Experts

Digital media is transforming how marketers engage with customers and prospects. Whether you’re marketing to business executives or consumers, it’s critical to monitor the fast-changing digital media space. So what’s on the horizon for digital media in 2012 and what does it mean to marketers? Three marketing experts shared their forecasts last week at a program sponsored by the American Advertising Federation-Cleveland. Here’s what these digital media pros see in their crystal balls and some insights for using digital media in your smart marketing strategy. ...

View More

4 Lessons Big Direct Marketers Can Learn from Small Mailers

The marketing budget for a local, service-based business is a tiny fraction of what a global company spends on marketing. Yet small marketers with limited resources sometimes outshine the big guys when it comes to marketing effectiveness, especially in direct mail. Here’s how a regional painting business in Cleveland, Ohio nailed a prospect direct mail campaign with a simple postcard, while Dell, a huge business-to-business marketer, committed several cardinal sins of direct marketing in a B2B direct mail promotion -- plus four lessons for your smart marketing strategy....

View More

Can Your Marketing Campaign Pass the “Huh?” Test?

A marketer has a few seconds at best to engage the audience in an ad or marketing message. But many marketers forget this simple fact when they develop marketing campaigns using elaborate or confusing creative concepts. When the audience’s reaction to an ad is “Huh?” instead of “Wow!,” it’s a painful waste of marketing resources. Here are three examples of advertising and marketing campaigns that fail the “Huh?” test – and three tips to avoid making mistakes like this in your smart marketing strategy. ...

View More

How Cleveland Marketing Agencies are Winning Big Accounts

You’d expect marketing agencies on Madison Avenue and Michigan Avenue to be producing world-class work for big companies. But how about marketing agencies in Cleveland, Ohio? Major marketers can choose agencies anywhere in the world, yet more and more are selecting marketing teams in Northeast Ohio. Top executives from three regional agencies and a large Midwestern bank explained why global brands and other market leaders are “Choosing Cleveland” at a NOCA (Northeast Ohio Communications Advocates) Forum at the Cleveland Plain Dealer on April 27. Here’s how these local firms are landing prestigious accounts...

View More

How Adding a Blog to a B2B Website Boosted Traffic 562%

Nearly every marketing consultant is advising their clients to create a blog. Why? Because blogging is one of the best ways to increase website traffic and improve search engine rankings. But let’s be honest: Blogging can be a big commitment. A smart marketer has to ask, is it worth the time and effort? Can someone prove that it really works? And what can you do to increase your odds of success, especially if you’re in business-to-business (B2B) marketing? Here’s how traffic to my website skyrocketed in one year thanks to the addition...

View More

7 Ways to Improve Your Marketing Strategy with RFM Analysis

Do you know which of your customers are most profitable to your business? Or even how to measure customer profitability? One of the best ways to gauge the value of a customer is to perform a recency, frequency, and monetary value (RFM) analysis of your customer data. Here’s how RFM analysis works and seven ways you can use insights from RFM for a smart marketing strategy. ...

View More

How Cleveland is Regaining its Marketing Mojo

Can Cleveland, Ohio – the city that rocks, but has struggled in recent years with population decline and the economic downturn – capitalize on its extraordinary assets and regain its marketing mojo? The answer is an emphatic yes, according to executives representing the region’s health and medical community, film industry, convention and visitors bureau, and professional and amateur sports. These leaders shared insights on how to tell Cleveland’s story at a presentation on “Marketing Cleveland” on March 15 at Executive Caterers of Landerhaven. Here are highlights from their comments and my views...

View More
Show Buttons
Hide Buttons