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Public Relations Tag

Gianfagna Strategic Marketing / Posts tagged "Public Relations"
Employees Damaging Reputation | Smart Marketing Cleveland Ohio

How Your Employees’ Public Behavior Can Damage Your Brand

Marketers spend a lot of time and money building their brands. But nothing can hurt a brand faster than bad behavior by a company’s employees in public. Here’s why your employees’ behavior outside the workplace is an important factor in a smart marketing strategy – and how easily employees can hurt your brand and your business....

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The Ultimate B2B Content Marketing Tactic? Publish a Book

If you’re a B2B marketer and an expert in your field, there’s a content marketing tactic you should seriously consider: Writing a book. Here’s what makes a book such a powerful element of a smart marketing strategy, as shared by an expert at Content Marketing World in Cleveland, Ohio....

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B2B Marketing Strategy: 7 Ways to Sell to Influencers

One of the trickiest aspects of business-to-business marketing is selling to influencers – people who are not end-users of a product or service but whose opinions influence the purchasing decision. Here are seven tips for marketing and selling to influencers in a smart B2B marketing strategy....

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New Report: How to Use White Papers to Market Your Business

White papers can be a powerful tool in a smart business-to-business marketing strategy, especially for marketers of professional business services. But how do you develop a great white paper? And how should you use white papers in a marketing plan? Gianfagna Strategic Marketing has just published a comprehensive, free guide to using white papers in B2B marketing. Our report explains why white papers are so effective in establishing credibility, the steps of creating a high-impact white paper, and how to maximize the value of white papers in your B2B marketing...

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13 Ways to Turn Business Awards into Marketing Gold

Have you or your business won an award? Congratulations! Once you’ve toasted to your success, it’s time to capitalize on your honor to promote your business. Here are 13 ideas for showcasing business awards in a smart marketing strategy. Why Awards are Great for Marketing Awards offer your business powerful marketing advantages. Winning an award enables you to: Stand apart from your competitors; Position your company as tops in your field; Instill pride in your staff; Spotlight your staff’s capabilities and achievements; Remind clients and prospects of your commitment to excellence; Generate positive...

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When a Blog Post Leads to Sudden Fame: 5 Tips for Marketers

Blogging is a powerful marketing tactic in a smart marketing strategy. A blog lets you share your expertise and demonstrate your knowledge. Blogging is also vital for search engine optimization because it creates a constant stream of new, keyword-rich content for search engines. Sometimes those keyword-rich blog posts lead to big-time notice. Case in point: My recent blog on political advertising in Ohio. Here’s how a blog post led to me being featured in a story by the Associated Press and five tips about blogging and publicity for your smart marketing...

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11 Ideas for Using White Papers in a B2B Marketing Strategy

If you’re a business-to-business (B2B) marketer, white papers can be a powerful way to demonstrate your expertise and differentiate your company from competitors. In part three of a three-part series, here are 11 ideas for using white papers as marketing tactics in a smart B2B marketing strategy....

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LeBron Returns: What Should Cleveland Do?

On December 2, LeBron James will return to Cleveland when his new team, the Miami Heat, plays his former team, the Cleveland Cavaliers. LeBron’s handling of his departure left many Cleveland fans bitter. This video, created by a Virginia Marti College of Art and Design student, captures how many Clevelanders feel, as evidenced by its huge popularity on YouTube (more than 3 million views as of today). So what can we expect when our former favorite son comes home? And can we turn this event into a positive public relations experience for...

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