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Gianfagna Strategic Marketing / Posts tagged "Websites" (Page 4)

Want Better Marketing Results? Audit Your Marketing Strategy

What’s the best way to maximize the return on your marketing investment? Take a step back from your day-to-day marketing projects and conduct a marketing audit. A marketing audit is a top-to-bottom assessment of your entire marketing program, from branding to tactics. The beginning of a new year or the start of a new budget period is an ideal time to do it. How do you conduct a marketing audit? And how can an audit help you develop a smart marketing strategy? Here are some answers. ...

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11 Predictions for 2011: Marketing Agency Execs Look Ahead

What’s ahead for marketing agencies and the marketing communications industry in 2011, especially in Northeast Ohio? The top executives of three successful Cleveland marketing agencies gazed into their crystal balls to forecast the future at the Northeast Ohio Communications Advocates (NOCA) Forum at the Cleveland Plain Dealer. Here are 11 predictions these leaders shared for the year ahead, and insights for your own smart marketing strategy. ...

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An E-Z Lesson in Creating Customer Loyalty from E-Z Pass

EZ Pass, the electronic toll collection system, finally has come to the Ohio Turnpike. Since I often drive the turnpike from Cleveland to Toledo, I was eager for EZ Pass to arrive in Ohio, and it was worth the wait. Every time I zip past those poor folks paying tolls with paper tickets and fumbling in their pockets for cash, I feel great about the time I’m saving. E-Z Pass has added huge value to my busy life, and therein lies a lesson for marketers about creating the type of customer...

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