Why is face-to-face contact so important when you’re trying to grow a business? And how does a background in copywriting and direct marketing give a marketing consultant a strategic advantage in content marketing and social media?
These are just two of the topics agency president Jean Gianfagna recently discussed with well-known marketing consultant and author John Jantsch on the latest edition of his Consulting Spark podcast.
Jantsch is a small business marketing expert. His firm, Duct Tape Marketing, partners with 125 marketing consulting firms and agencies in 14 countries to deliver marketing services... View More
Break out the bubbly! After all those new websites we’ve completed for our clients, we finally got our own new site done. If you’re reading this post, you’ve found it – and we’d welcome your comments, especially your feedback on its usability. Send us a comment.... View More
Does your organization need a new brand identity? Branding is one of the most important strategic decisions you will make. Getting it right can help your business vault to the top of your industry. Getting it wrong can result in costly misconceptions about your business. Here are the seven major steps of creating a new brand identity from our experience developing branding strategies and brand identities for many organizations.... View More
If content marketing is critical to your B2B marketing strategy, LinkedIn is now an even more powerful channel. But not all the changes at LinkedIn are positive. Here are five recent major changes that have reduced LinkedIn’s value to users and may also be reducing its value to B2B marketers.... View More
District 5 of the American Advertising Federation has a brand, spanking, new website to help connect AAF professional and student members in Ohio, Kentucky, and West Virginia.
The new site, created in WordPress by Tim Klinger of Kleidon Marketing and Jean Gianfagna, who chairs the District’s communications as Secretary of the Executive Board, shares important information about District activities, the American Advertising Awards, and the National Student Advertising Competition to help AAF chapters serve the needs of AAF members. Check it out!... View More
If you sell products or services to millennials – the 70 million Americans born between 1982 and 1999 – understanding the core values and experiences they share as a generation is crucial to success.
Chuck Underwood, who helped develop and popularize the field of generational study, recently offered fascinating insights on generational marketing in a presentation to the American Advertising Federation in Cleveland.
Here’s why viewing your marketing and advertising through a generational values lens -- especially if your target market is millennials – is so important to a smart marketing strategy.
America’s... View More