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How to Say Gianfagna and Other FAQs
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How do you pronounce "Gianfagna"?
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We admit it. Our name is a real mouthful. “Gianfagna” is pronounced “Jon-FON-ya.” Here’s the easiest way to remember it: “Gianfagna” rhymes with “lasagna.”
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What advantages are there in working with a smaller agency like Gianfagna?
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Our clients get the first team, every time. You won’t be handed off to a junior staff member fresh out of a college marketing class. You will have the full attention of Jean Gianfagna, the agency founder and president, and the entire Gianfagna strategic and creative team, which has decades of professional marketing experience. Also, because we don’t have multiple layers of marketing agency management, we have more reasonable rates than large marketing agencies.
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What do you do best?
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Our core expertise is developing and implementing strategic marketing plans that help our clients target their marketing resources toward their best sales opportunities. We have expert-level competence in direct marketing and we firmly believe that marketing should deliver measurable results. The marketing plans and programs we create are designed to do just that.
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We’re not sure what our most pressing marketing need is. Where should we begin?
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We’d recommend starting with a marketing assessment, which is an objective review or audit of your entire marketing program by an independent, external marketing strategy team like Gianfagna. When we do marketing assessments, we objectively examine your marketing campaigns in all channels and your customer communication at all touchpoints, to see what messages you’re delivering and how effectively you are differentiating your company and its products and services from competitors.
We evaluate the strength of your brand identity and the consistency of your branding strategy and its application. We review how your competitors are marketing. We evaluate your offers and your creative approaches. And we talk extensively with your sales team and a select number of your customers to understand how you are perceived in the marketplace and what your customers value most about your products and services and their relationship with you.
From this research, we deliver a comprehensive overview of the strengths and weaknesses of your current marketing strategy and campaigns and recommendations for the most important changes you should make going forward to immediately improve the effectiveness of your marketing program and maximize the value of your sales and marketing resources. We also can develop a detailed marketing strategy and plan that spells out the integrated marketing tactics we recommend you deploy over a one-year period in appropriate marketing channels to achieve your specific objectives for sales, leads, and awareness. If you’d like our help, we can provide a full array of creative development, copywriting, and graphic design services to develop these tactics and help you measure the results.
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We have an in-house marketing department. How can Gianfagna work in tandem with our internal marketing team?
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Nearly all Gianfagna clients have internal marketing resources and we enjoy working closely with internal marketing teams. We can partner with your internal marketing and creative staff to provide specialized creative services and marketing capabilities you may not have in-house, such as direct marketing or website development. You also can turn to us when your internal marketing team is overloaded and more capacity is needed to move high-priority marketing projects forward, such as new product launches or websites.
We also can create an overall marketing strategy for your company that serves as a marketing roadmap for your internal team and your outside marketing resources, so that all your messages, branding, offers, and tactics are executed in consistent, integrated marketing communications campaigns. This significantly increases the impact of your marketing investment and helps you build a stronger brand identity.
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Are your clients primarily in Northeast Ohio?
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We have many clients in Northeast Ohio and the greater Cleveland and Akron area, but we serve a national client base.
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