We regularly share our marketing expertise in our Smart Marketing Strategy blog and we have also developed comprehensive guides to common marketing challenges.
HOW TO AUDIT YOUR MARKETING STRATEGY
What’s the best way to maximize the return on your marketing investment? Take a step back from your day-to-day marketing projects and conduct a marketing audit.
A marketing audit is a top-to-bottom assessment of your entire marketing program, from branding to channels to tactics.
Our all-new white paper explains the steps of conducting a marketing audit and shares 50 questions for a smarter marketing strategy.
You’ll Learn
- 7 reasons to audit your marketing strategy
- The best time to conduct an audit
- How to conduct an audit
- 50 questions to ask
- How to apply your insights
How to Use Premium Content in a B2B Marketing Strategy
Content marketing is a powerful tactic for business-to-business (B2B) marketers. If you’re publishing content on your website to generate leads, especially in an inbound marketing program, you also need to publish “premium” content.
The marketing strategy team at Gianfagna Strategic Marketing has developed a free, practical guide that explains what premium content is about and how to use premium content in a smart B2B marketing strategy. You’ll learn:
- Why premium content is so valuable for lead generation;
- Common types of premium content;
- Guidelines for creating premium content;
- How to promote premium content;
- 10 tips for success.
> Get your free guide here.
> If you’d like our help with content marketing or lead generation, contact us.
Marketing Best Practices: How to Use Your CRM System for Smarter Marketing
A versatile, robust CRM system is the best way to store, manage, and use customer data for sales and marketing. But many marketers who invest in a CRM system fail to capitalize on its marketing value.
What You’ll Learn
- The importance of CRM to a successful business
- How to avoid the most common CRM mistakes
- Why “one view, one truth” is essential for effective sales and marketing
- The 10 best practices of using CRM in marketing
- The value of data integrity
- How to use email in data-driven customer communication
- Who should drive enterprise CRM
> Get your free guide here.
> If you’d like our help with content marketing or lead generation, contact us.
How to Create a Successful E-Newsletter
Smart marketers are rediscovering the value of e-newsletters for content marketing, customer relationship management, and lead nurturing.
Our free guide outlines the 10 steps of creating a successful e-newsletter and explains how to use an e-newsletter in a smart marketing strategy.
> Get your free guide here.
> If you’d like our help with managing the name change process or developing a new brand or branding strategy, contact us.
How to Change Your Organization’s Name: A Step-by-Step Guide for Marketers
An identity change is a major undertaking with enormous marketing implications for any business. Where do you start? How do you do it? And how do you avoid mistakes?
The marketing strategy team at Gianfagna has developed a free, how-to guide for changing your organization’s name. This guide explains how to lay the groundwork for a new identity, how to create and select a new name, and the criteria to consider when evaluating ideas for a new identity. The guide also offers recommendations on when it’s appropriate to use your own in the identity of your business, especially if you are marketing professional services.
> Get your free guide here.
> If you’d like our help with managing the name change process or developing a new brand or branding strategy, contact us.
How to Use White Papers to Market Your Business
White papers can be a powerful tool in a business-to-business marketing strategy, especially for marketing a professional services business.
We’ve developed a comprehensive, free guide to using white papers in B2B marketing. Our report explains why white papers are so effective, how to create a high-impact white paper, and how to use white papers in your B2B marketing plan.
> Get the guide here.
> If you’d like our help with creating white papers for your B2B marketing strategy, contact us.
