An identity change is a major undertaking with enormous marketing implications for any business. Where do you start? How do you do it? And how do you avoid mistakes?
The marketing strategy team at Gianfagna has developed a free, how-to guide for changing your organization’s name. This guide explains how to lay the groundwork for a new identity, how to create and select a new name, and the criteria to consider when evaluating ideas for a new identity. The guide also offers recommendations on when it’s appropriate to use your own in the identity of your business, especially if you are marketing professional services.
We have helped many organizations develop branding strategies and new brand identities. If you’d like our help with managing the name change process, please contact Jean Gianfagna: (440) 808-4700, ext. 11.
What’s the best way to maximize the return on your marketing investment? Take a step back from your day-to-day marketing projects and conduct a marketing audit.
A marketing audit is a top-to-bottom assessment of your entire marketing program, from branding to tactics.
We have in-depth experience in marketing audits and we’ve developed a free guide that explains how to conduct a marketing audit and use the results to develop a smart marketing strategy.
If you’d like our help auditing your marketing strategy, contact Jean Gianfagna at: (440) 808-4700, ext. 11.
White papers can be a powerful tool in a business-to-business marketing strategy, especially for marketing a professional services business.
We’ve developed a comprehensive, free guide to using white papers in B2B marketing. Our report explains why white papers are so effective, how to create a high-impact white paper, and how to use white papers in your B2B marketing plan.
We have decades of experience in B2B marketing strategy and campaigns and have developed many white papers to help our clients share their expertise.
If you’d like our help with B2B marketing or white paper development, contact Jean Gianfagna at:
(440) 808-4700, ext. 11.