gianfagna strategic marketing
Jean M. Gianfagna
Jean M. Gianfagna, Founder and President of Gianfagna Strategic Marketing
Jean Gianfagna
Founder & President
Jean M. Gianfagna, founder and President of Gianfagna Strategic Marketing, oversees the delivery of the agency’s marketing strategy and creative services for business-to-business and consumer clients. Jean has been creating and implementing successful, integrated marketing communications plans and programs for more than 30 years. She founded Gianfagna in Cleveland, Ohio in 1992 after holding high-level advertising agency and marketing management positions at leading companies in Washington, DC.

Jean is a marketing strategy expert and a frequent speaker on developing strategic marketing plans and campaigns. She has taught numerous classes on advertising, branding, direct marketing, marketing strategy, and marketing communications at several universities and authored articles on effective direct marketing techniques in national marketing publications.

Jean also has garnered numerous awards for marketing achievement and entrepreneurial success, including:
  • Ten Under Ten Award from the Council of Smaller Enterprises (COSE) of the Greater Cleveland Partnership;
  • Rainmaker Award in Marketing and Communications Excellence from Northern Ohio Live magazine;
  • Direct Mail Vendor of the Year Award from the Cleveland Postal Customers Council (CPCC);
  • Enterprising Woman of the Year Award from Enterprising Women magazine;
  • Distinguished Marketing & Sales Award from Sales & Marketing Executives (SME) of Cleveland;
  • Two-time ATHENA Award finalist from the ATHENA Foundation
  • Professional of the Year, a lifetime achievement award in direct marketing, from the Direct Marketing Association of Washington, DC (DMAW);
  • Top 10 Women Business Owners in Northeast Ohio Award from the National Association of Women Business Owners-Cleveland (NAWBO);
  • Friend of Education Award from the West Shore Chamber of Commerce in Westlake, Ohio.
Jean is past President of the Direct Marketing Association of Cleveland, past President of the National Association of Women Business Owners-Cleveland, and a former Board member and Vice President of the Direct Marketing Association of Washington, DC (DMAW). Jean also is a long-time member of the Direct Marketing Association (DMA) in New York and has twice served on DMA’s Ethical Business Practices Committee. Jean also is a member of the American Advertising Federation-Cleveland.

Jean currently serves on the Board of Directors of the American Cancer Society-Cuyahoga County Division; the Editorial Advisory Board of Enterprising Women magazine; the Advisory Board of the Parent-to-Parent Network; and the education committee of the West Shore Chamber of Commerce.

Jean holds a B.S. in Journalism, summa cum laude, from Ohio University in Athens, Ohio, where she was named the University's Outstanding Journalism Graduate. A native of Toledo, Ohio, Jean was inducted in 2007 into the Thomas A. DeVilbiss High School Alumni Hall of Fame.
 


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