Could your marketing investment be delivering better results?
Gianfagna Strategic Marketing can help you answer that question with customized marketing consulting tailored to your organization and objectives.
Jean Gianfagna, agency principal, is a veteran marketing strategist who has served as a marketing consultant to major companies in many industries. Jean and her team help marketers evaluate the effectiveness of their marketing strategy and campaigns and recommend ways to increase their marketing ROI.
Customer and Prospect Research
We conduct extensive research to help business-to-business (B2B) clients gain insights into the buying process and buyers’ perceptions. Our services include:
- Executive interviewing with business decision-makers;
- Customer database analysis to profile buyers and their behavior, find opportunities for cross-selling and upselling, and identify high-potential prospects;
- Interviews with your sales team about lead generation, qualification, and sales and about changes in your customers, prospects, and marketplace.
We use the knowledge from this research to clarify your value proposition and what customers value most about your products and services, understand your customer relationships, and recommend ways that marketing and sales can work more closely together to increase lead conversion and boost sales.
We perform comprehensive marketing audits to objectively assess your marketing strategy, tactics, campaigns, and customer communications. With our independent perspective and marketing strategy expertise, we evaluate:
- The consistency, clarity, and effectiveness of the messages you’re delivering to customers and prospects in all marketing channels and at all touch points;
- The strength of your brand identity and branding strategy;
- How well you are differentiating your company, products, and services from competitors via marketing and branding;
- The results of your lead generation marketing;
- Your current mix of marketing channels and tactics.
Following this assessment, we deliver a comprehensive overview of the strengths and weaknesses of your marketing strategy and campaigns and present recommendations to improve your marketing program and maximize the value of your sales and marketing resources.
Product Launch Marketing
We have developed comprehensive marketing recommendations for new product launches, including brand development, marketing campaigns, and sales presentation tools. We can help you take your product from concept to market rollout.
We have worked with Gianfagna Strategic Marketing on a number of projects in the last few years. Their transformation of our website has produced wonderful results. We recently engaged them to write a marketing plan and help us implement it. In addition, Jean is our go-to marketing consultant for evaluating and advising us on marketing opportunities. It has been a pleasure to work with Jean and her team and we have benefitted by the increased inquiries, prospects, and new business that have resulted from their good work.”
– Robert C. Smith, President and CEO,
Spero-Smith Investment Advisers, Inc.
Read our Smart Marketing Strategy blog.