| 2008 |
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November
NACS Project Wins PRSA “Cleveland Rocks” Award
The Campus Relations Toolkit created by Gianfagna Strategic Marketing for the National Association of College Stores (NACS) won a Silver “Cleveland Rocks!” Award in the annual communications excellence competition sponsored by the Public Relations Society of America. The toolkit includes an array of communications and outreach materials and tactics college stores can use to build more effective relationships across their campuses.
October
Jean Gianfagna Elected to American Cancer Society Board
Agency president Jean Gianfagna has been elected to a three-year term on the Board of Directors for the Cuyahoga County unit of the American Cancer Society. Jean is serving as chair of the ACS Marketing Committee.
August
Gianfagna Client Named 2008 "Best of the West"
Kudos to Gianfagna client Rae-Ann Nursing Facilities, which again has been named Best Skilled Nursing Facility in the annual competition sponsored by West Shore Magazine. Rae-Ann has won this award two years in a row.
July
Gianfagna Marketing Recertified by Cuyahoga County
Gianfagna has been recertified as a Small Business Enterprise (SBE) by the commissioners of Cuyahoga County, Ohio.
June
Gianfagna Wins 5 Communicator Awards
Five marketing communications projects created by Gianfagna have won Silver Awards in the 2008 Communicator Awards competition.
The 2008 product catalog for Prentke Romich Company won in the Catalogs category. Our marketing strategy and creative work for The Cornell Store also won four awards, including two Silver Awards in the Logo Design category (for the Store’s new brand identity and the logo we created for the Store’s customer rewards program), as well as in the Point-of-Purchase Marketing category for in-store banners and in the Advertising category for an ad in the Cornell alumni magazine.
Founded over a decade ago, the Communicator Awards competition annually honors the best in advertising, corporate communications, public relations, and brand identity work for print, video, interactive, and audio. The Communicator Awards are judged and overseen by the International Academy of the Visual Arts. There were over 8,500 entries in the 2008 competition.
May
Gianfagna Shares Marketing Knowledge
Agency president Jean Gianfagna presented a workshop on developing effective direct marketing offers at Interaction 2008, a marketing event co-sponsored by the Direct Marketing Association of Cleveland, Ohio and the Taylor Institute for Direct Marketing at the University of Akron.
Jean also was part of a panel discussion on effective branding and marketing strategies at a meeting of the Large Stores Group of the National Association of College Stores in Savannah, GA.
March
Gianfagna Re-certified as Women’s Business Enterprise
The Women’s Business Enterprise Council (WBENC) has recertified Gianfagna as a Woman's Business Enterprise (WBE). WBENC is a national organization representing Fortune 500 companies and other leading businesses seeking to do business with women’s business enterprises who meet strict criteria for ownership, financial stability, and professional products and services. Gianfagna has been WBENC-certified since 2005.
Gianfagnas Featured in National City Bank E-Zine
An article about married couples who own businesses in the Spring 2008 issue of National City Bank’s e-zine for business owners features none other than Jim and Jean Gianfagna, owners of Gianfagna Strategic Marketing. Click here to read it.
February
Gianfagna Addresses Entrepreneurs on Marketing Strategy
Agency president Jean Gianfagna led a panel discussion on effective marketing strategies and integrated marketing communications campaigns at the Enterprising Women Magazine conference for women business owners in Orlando. |
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