May

Gianfagna Website Wins International Award
for Creative Excellence
The website of Gianfagna Strategic Marketing, Inc. has won a Bronze Award in the Self-Promotion Website category in the 2010 Summit International Awards. Our site was selected from among thousands of entries from 24 countries and judged by an international panel of marketing experts.

April

Jean Gianfagna Elected to the Board of Directors
of The Gathering Place
Jean Gianfagna, president of Gianfagna Strategic Marketing, Inc., has been elected to a three-year term on the Board of Directors of The Gathering Place, a caring community for those touched by cancer. Jean’s term will begin on July 1.

The mission of The Gathering Place is to support, educate and empower individuals and families touched by cancer through programs and services provided free of charge. The organization has two facilities in the Cleveland area, in Beachwood and in Westlake, Ohio, where Gianfagna is headquartered. 

Gianfagna Develops Marketing Plan and Branding
to Launch New Venture
Silver Kite, a new, easy-to-use resource for best-in-class assistive communication solutions for children and adults with speech disabilities, has been launched by Industry leaders Saltillo, PRC, and AMDi. Gianfagna developed the marketing plan and branding strategy to launch Silver Kite.

Through Silver Kite, individuals with speech disabilities and the educators, therapists, and caregivers who work with them can more easily find, select, and effectively implement the industry’s highest-quality assistive communication products. Read the launch news release here.

Jean Gianfagna Addresses Case MBA Students
Agency president Jean Gianfagna recently met with MBA students at the Weatherhead School of Management at Case Western Reserve University in Cleveland, Ohio to discuss entrepreneurship. Jean was one of six business professionals from Northeast Ohio to participate in the forum on the Case campus.

March

Gianfagna Client Named to U.S. News “Best” List
Rae-Ann Nursing Facilities, Inc., a long-time client of Gianfagna Strategic Marketing, has received a prestigious honor. Its Rae-Ann Suburban Skilled Nursing and Rehabilitation Center in Westlake, Ohio, has been named one of the 2010 Best Nursing Homes in America by U.S. News. Rae-Ann has several facilities in Northeast Ohio and the company has won multiple awards for excellence in health care. Gianfagna has provided marketing strategy and marketing communications services to Rae-Ann for several years.

Gianfagna Strategic Marketing is Recertified as a
Woman-Owned Business by WBENC
The Women’s Business Enterprise Council (WBENC), a consortium of FORTUNE® 500 companies and other organizations seeking qualified woman-owned businesses as potential suppliers, has again recertified Gianfagna Strategic Marketing as a Women’s Business Enterprise (WBE). 

Gianfagna first earned national WBENC certification as a woman-owned business in 2005 and has been recertified annually ever since. Gianfagna is one of a handful of marketing consulting and creative services firms in Ohio with WBENC certification.

Gianfagna Designs American Advertising Federation-Cleveland
E-Zine Cover
We were pleased to have the opportunity to design the cover of the March issue of Portfolio, the e-zine of the American Advertising Federation-Cleveland, Ohio chapter. Senior art director Tiffany Skowronski created her vision of spring for Portfolio’s cover, which is distributed to hundreds of AAF-Cleveland members in Northeast Ohio.

February

Gianfagna Launches SmartStuff
Gianfagna Strategic Marketing has created a new e-newsletter called SmartStuff to share case studies, marketing tips, and news with clients, colleagues, and other friends. SmartStuff can be found on the Gianfagna website at http://www.gianfagnamarketing.com/newsletter.

Gianfagna Releases Updated
Guide to Direct Marketing Strategy
Gianfagna Strategic Marketing has released an updated version of its popular Guide to Direct Marketing Strategy. The guide is free and it is offered on the Gianfagna website at http://www.gianfagnamarketing.com/free-guide.html.

January

Jean Gianfagna Launches Smart Marketing Strategy Blog
Agency president Jean Gianfagna has created a new blog to share marketing, advertising, branding, and direct marketing ideas and insights drawn from her experience as a marketing strategist for FORTUNE 500 companies and other leading marketers. The new blog is called Smart Marketing Strategy. It’s on the Gianfagna website at: http://www.gianfagnamarketing.com/blog.

Gianfagna Strategic Marketing Helps Launch
Center for AAC & Autism
The new Center for AAC & Autism is a valuable resource for educators, health professionals, and families searching for communications solutions for children with autism.  Gianfagna Strategic Marketing created the Center's brand identity and information materials and designed its new website: www.aacandautism.com.