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Newsletters can play a vital role in your marketing communications plan and branding strategy by giving you a regular opportunity to share your insights, knowledge, and expertise with customers, colleagues, and prospects. A newsletter also is a creative way of communicating your company’s value, building stronger customer relationships, and boosting awareness of your company and its products and services.
Gianfagna Strategic Marketing can provide professional communications consulting services to help you create a dynamic printed or e-newsletter that brings readers timely, high-value content and supports your marketing strategy and customer relationship management program.
We’ve created and produced print and e-newsletters for business-to-business marketers and consumer marketers in many industries, including some of the largest companies in the nation. We can show you adding a newsletter to your marketing communications plan can help you:
- Drive traffic to your website;
- Generate sales leads;
- Position your company and your staff as industry experts;
- Give higher visibility to your sales representatives;
- Share customer success stories;
- Showcase customer testimonials;
- Give readers insights into marketplace or industry trends;
- Spotlight your business partners;
- Publicize events;
- Create community among your customers;
- Enlighten readers about issues and challenges in your industry;
- Address the information needs of customers and prospects in vertical B-to-B markets through versioned content.
The Gianfagna team has in-depth experience in newsletter development and marketing communications. We can provide consulting services to:
- Recommend frequency and format of your newsletter;
- Build a strong editorial plan to deliver meaningful content;
- Develop a creative newsletter design in HTML or print format that’s contemporary, attractive, and easy to read;
- Create regular content sections for continuity and quick reference for readers;
- Create original newsletter content, such as feature stories, case studies, customer profiles, product profiles, staff profiles, product launches, and company news;
- Distribute your print or e-newsletter efficiently and cost-effectively;
- Develop direct response and social media initiatives to add readers and expand distribution through web signups, advertising, and other channels.
Read a Gianfagna client case study on a successful newsletter. |
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