|
 |
 |
|
If you’re a business-to-business marketer, your sales team is probably your most valuable and most costly resource.
One of the best ways to increase sales force productivity and sales conversion rates is to arm your sales representatives with effective sales communication tools and sales presentation materials.
Gianfagna Strategic Marketing has created hundreds of business-to-business sales demonstration tools, from traditional print brochures and sales kits to CD-ROMs and PowerPoint presentations. We can help you plan a smart sales communication strategy and develop a comprehensive array of sales tools and materials in traditional and e-formats to help your sales reps communicate more effectively with customers and prospects.
We begin by consulting with you to gain a full understanding of the B-to-B sales dialogue and sales process, from your initial contact with a prospect to closing the sale. We’ll consult with you and your team to evaluate the effectiveness of your sales communication plan and sales demonstration materials and discover what customers and prospects need to know to say “yes” to your offers.
Then, we’ll develop a sales communication strategy that recommends:
- Sales materials and marketing messages appropriate for each point of contact in the B-to-B sales process;
- Formats to communicate your sales messages and demonstrate your products most effectively;
- Ways to segment your sales demonstration tools and presentations by market;
- How to use your website to provide in-depth content and product specifications;
- A contact management plan to stay engaged with prospects who express interest in your products and services, especially business-to-business buyers who have a long purchasing cycle and multiple decision-makers;
- A customer relationship management strategy for ongoing communication with customers, to help you stay connected, maintain relevance, and capitalize on future sales opportunities.
Read a Gianfagna client case study on sales demonstration tools and sales presentation materials. |
|
