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Newsletter Helps Chase Build Client Partnerships
THE CLIENT:
JPMorgan Chase is the world’s largest Visa card issuer and the credit card partner of hundreds of leading companies, universities, and nonprofit organizations, such as United Airlines, Southwest Airlines, Disney, Marriott Hotels, the National Geographic Society, and the American Kennel Club.
THE CHALLENGE:
The company needed a creative way to keep senior executives at its partner organizations up to date on business trends in the co-branded credit card industry, creative marketing ideas and opportunities, partner profiles and customer testimonials, enhancements to its customer service program, and product launches for new card products.
THE GIANFAGNA SOLUTION:
The Gianfagna marketing and creative team created Perspectives, a quarterly printed newsletter for partner company executives. The newsletter was a polished, professional communications vehicle that delivered relevant, timely information to partners, underscoring Chase’s partner philosophy and demonstrating its industry-leading capabilities.
THE RESULTS:
Perspectives filled a vital communications need and helped Chase maintain strong partner relationships and even forge new partner alliances. The newsletter won praise from partners and senior management for its content and creativity, and became a trusted information source and communications channel. Most important, Perspectives enabled Chase to demonstrate to partners why Chase was their best choice as a credit card partner.
THE AWARDS:
Perspectives won two Bronze Tower Awards for communications effectiveness in the external newsletter category from the Business Marketing Association (BMA).
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